How do you describe your brand?
I recently had a conversation with a few designers about the meaning and varying perception of different words used to describe fashion brands.
Words like:
- Sustainable
- Conscious
- Slow fashion
- Eco-friendly
- Ethical
- Fair trade
- Mission-driven
- Values-based
- Natural
We each associated a slightly different connotation with the words and it was interesting to hear each others’ perspectives. It got me thinking: what do the words you’ve chosen to describe your brand mean to you and why did you choose them to represent your business?