Archives: Fashion Business category

Pros and Cons of Being In Your Own Target Market

Many fashion entrepreneurs start their brands to solve a problem that they personally experience. They’re frustrated with the lack of options available and decide to create the product they wish existed. Being a designer in your own target market has unique advantages, but it also has some drawbacks. Let’s look at the pros and cons.

Fashion Production Models Explained

Different production models can yield very different businesses, garments, customer experiences, and ethical and environmental impacts. Let’s look at a range of fashion production models and their pros and cons.

Why Being Niche Is Better For Your Fashion Brand

It seems backwards that the smaller the audience or demographic that you focus on, the more sales you’ll get, but I’ve seen it happen over and over again in my clients’ businesses and in my own. Being hyper-focused that puts you in the sweet spot where your ideal customers are waiting for you.