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How To Get Fashion Products Made For Your Brand

Fashion Business, How To, Product Development

Have you ever wanted to start a fashion brand and wondered how to actually get the products made? There is more than one way you can get products made for your fashion brand. You have several options depending on how much product customization you want and how much you have to invest in product development.

Everything In Your Fashion Brand Should Start With Your Customer – Except Brand Values

Ethics, Fashion Business, Mindset

Normally I always say the customer comes first. There is one area of your fashion business, though, that shouldn’t be in reaction to your customer – your brand values. What your brand cares about, values, and supports needs to come from within the company. Specifically, brand values need to come from the founders.

2020 Is Changing Fashion – Here’s What It Means For Your Independent Fashion Brand

Fashion Business

Despite the slow of our economy, changes that were starting to take place before COVID-19 are accelerating at full speed in all industries – including fashion. So what does that mean for your independent fashion brand? I think, in many ways, it means good things, though it may involve some growing pains.

Why Knowing Your Customer is so Important for Your Fashion Business

Fashion Business, Industry Basics, Mindset, Product Development

It should be no surprise that your customer should be at the center of your fashion business. It is her needs that your business serves. Having a clear idea of who your customer is can guide your marketing, determine what opportunities to pursue, and help you design products.

5 Ways You Can Choose to Value People and Planet in Your Fashion Business

Ethics, Fashion Business, Fashion Resources, Mindset, Sustainability

Fashion Revolution Week is about highlighting the need for greater transparency, social and environmental responsibility, and fair working conditions in fashion. With our choices, we can shape a better future with our design, manufacturing, and purchases. Here are five choices you can make in your fashion business to start building a better future for fashion.

Direct-to-Consumer vs. Wholesale – How Their Apparel Development Timelines Differ

Product Development

Your product development timeline and steps involved will vary depending on the distribution channels of your fashion business. Understanding the differences will help you best plan your product launches and help you navigate shifting from one to the other if that is the next step to grow your brand.

Positive Opportunities For Your Small Fashion Business Amid COVID-19 Quarantines

Fashion Business

There is no doubt that the events surrounding the COVID-19 pandemic have affected each of our lives. But despite the situation, there are things your small fashion business can do to create positive opportunities during this pandemic. Here are a few ideas to get you brainstorming.

Why You Should Be Paying for Patterns and Development (and What it Means if You’re Not)

Costing, Industry Basics, Patternmaking, Product Development

You may think you just got lucky finding a factory that would develop your patterns and make you samples for free as part of your production order. What you might not realize is that those “free” samples and development will cost you in other ways.

What to Check on a Factory Sample

How To, Product Development

There it is: your design! It looks just how you envisioned it. You need to evaluate the sample and approve it for production. Here are all the things you should check on your samples to make sure the production order doesn’t disappoint.

Paper vs. Digital Patterns – Which Are Better?

Industry Basics, Patternmaking

Fashion is a very old-school industry. At the same time, companies are adopting technology within their design, development, and production processes – including patternmaking – more and more. This transition to digital has brought up the question whether traditional paper patterns or digital ones are better. Here’s my take.

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