Without a good size chart, your customers will be confused and disappointed – and your return rates will show it. If you don’t have a size chart (or your current one isn’t working to help your customers find their best size), read on for a step-by-step guide to making a size chart for your fashion brand.
The block that I live on is full of old trees. This block must have looked quite different 87 years ago when these houses were first built and the trees were newly planted. Growing trees like this is slow business. In many ways, this is what I want my business to be – a slow business.
The difference between a good idea and a successful product is a team that can make it happen. For apparel brands, a key member of this team is your patternmaker. Here are ten questions to ask that will help you decide if a particular patternmaker is the person you want to work with.
Once you’ve selected your stretch materials and planned the fit of the garment, it is time to start drafting your pattern. The pattern harnesses the stretch properties of your fabric to shape the fit and hug and support the wearer in all the right places. It is at this stage that creative design gets technical.
Drafting a good pattern requires knowledge of the fabric it will be made in. This is especially true when working with stretch materials. The combination of fabric properties and the pattern shape create the finished garment’s fit. Your design depends on getting this combination right.
Labels create a first impression of your product and brand. Don’t leave labels as an afterthought, but instead take care designing your labels as you do with your garment. Choose the best type of labels for your apparel product based on the look, feel, and function of the overall design.
The garments you sell need labels. Labels are how you brand your product, provide important information to the customer, and meet legal requirements. They are a small detail, but have a big impact. Let’s talk about when and what labels you need for your garment.
Did you know there is a strategy to writing points of measure? What POMs you choose to include in your spec sheet and how you take those measurements can control the fit and sizes of the garment in different ways. Here’s how to write POMs that bring out the best in your garment and goals.
The fit and sizing of your design all stems from your base size measurements on your spec sheet. So, how do you know what measurements to fill in for your base size? There are several ways you can get these measurements.
Working with a factory is a big step towards getting your designs made. I find that designers fall into one of two camps when it comes to this stage. They either are intimidated and are scared to move forward on their own or they underestimate what goes into onboarding a new design successfully.