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Pros and Cons of Being In Your Own Target Market

Fashion Business, Mindset

Many fashion entrepreneurs start their brands to solve a problem that they personally experience. They’re frustrated with the lack of options available and decide to create the product they wish existed. Being a designer in your own target market has unique advantages, but it also has some drawbacks. Let’s look at the pros and cons.

File Formats in Fashion

Fashion Resources, Industry Basics

The modern fashion toolbox is much more digital – and more complicated. What software do you need? What file type is this? Why can’t I open the file the factory just sent? Let’s take a look at some common file types in fashion so you’ll know what you’re looking at and what tool is required.

Do Expensive Clothes Fit Better Than Cheap Ones?

Fit, Product Development

I recently had a conversation about whether expensive clothes fit better than cheap ones. This is an interesting question – both for consumers of fashion trying to figure out what items are worth buying, and for brands wanting to make clothes that fit. Is there a correlation between price and fit? Let’s explore.

5 Possible Reasons The Design Isn’t Working

Fashion Design, Fit

The design doesn’t look nearly as good in real life as it did in your head or sketch. You’re not sure what’s wrong, but something with the design just isn’t working. There can be many reasons why a design isn’t working. Here are the five I see most often. 

Fashion Production Models Explained

Fashion Business

Different production models can yield very different businesses, garments, customer experiences, and ethical and environmental impacts. Let’s look at a range of fashion production models and their pros and cons.

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