It seems backwards that the smaller the audience or demographic that you focus on, the more sales you’ll get, but I’ve seen it happen over and over again in my clients’ businesses and in my own. Being hyper-focused that puts you in the sweet spot where your ideal customers are waiting for you.
These brands each create thoughtful fashion that is made to fit your lifestyle and your body, and your personality! You’ll feel the personal touch, quality, and care when you wear their pieces and you’ll be supporting these small businesses, their local economies, and their families.
It is pretty obvious that you will get a pattern when you hire a patternmaker – it’s in the name. Working with a patternmaker can benefit your brand in many other ways as well. What you get when you hire a patternmaker is more than just a pattern. Here are some additional things you’ll receive.
When there are fit issues, both of the look and function are compromised in the final garment. There are certain fit issues that I see over and over and there are five I find the most egregious. The good news is that they can all be fixed with a well-fitting pattern!
As realistic as 3D has become, though, there are still things that only a physical sample can do for your brand. For these reasons, I recommend using a combination of 3D and real life samples during product development so your brand can get the best of both (digital and physical) worlds.
There isn’t one format that is the ultimate “best” tech pack format, but some might be better than others for your brand, factory, or situation. When considering what tech pack format to use, there are a few things that I look for to make sure that the format will be the best for communication.
Mixing fabrics or prints within the same garment is a fun way to add a unique twist, interesting texture, or creative design detail to your style. But, beyond patchworking a beautiful design, mixing fabrics in a way that is efficient in production and holds up to consumer use, takes some technical planning to get right.
Fashion entrepreneurship looks so glamorous on the outside, but anyone who has their own fashion business knows that it can feel overwhelming and lonely. Here are 10 How Fitting podcast episodes featuring the relatable and inspiring stories of fashion entrepreneurs to support your mindset and sustain your mental health as a fashion business owner.
You want to keep a high level of quality for your brand and want to feel in control of doing so. There are things you can do as the brand owner to stay in control of product quality even if you aren’t technical, can’t open your production files, or don’t know how to sew.
When doing anything for the first time – including starting a fashion brand, it is inevitable that mistakes can be made. But, many mistakes can be avoided. These are the four most common mistakes I’ve seen new brands make and what you can learn from those mistakes in order to avoid them in your business.