Most of us agree that fast fashion is toxic. We see the dangers of fast fashion and are eager to change that mindset about our clothes. But, even once it’s gone from your wardrobe, the fast fashion mindset can still creep into your business.
Most of us agree that fast fashion is toxic. We see the dangers of fast fashion and are eager to change that mindset about our clothes. But, even once it’s gone from your wardrobe, the fast fashion mindset can still creep into your business.
Fashion Revolution Week is a big mission and there are many ways to get involved as a brand and as a consumer. Today I want to talk about five things you can do as a fashion brand to become a more ethical manufacturer and be part of that better fashion future.
Normally I always say the customer comes first. There is one area of your fashion business, though, that shouldn’t be in reaction to your customer – your brand values. What your brand cares about, values, and supports needs to come from within the company. Specifically, brand values need to come from the founders.
Fashion Revolution Week is about highlighting the need for greater transparency, social and environmental responsibility, and fair working conditions in fashion. With our choices, we can shape a better future with our design, manufacturing, and purchases. Here are five choices you can make in your fashion business to start building a better future for fashion.