Archives: Fashion Business category

5 Signs You Might Need To Refresh Your Brand’s Sizing

It takes a lot of knowledge of your customer, research and expertise, and sometimes trial and error to get the perfect sizing for your brand. How will you know when it might be time to improve your sizing? If any of these five things occur, you might need to give your sizing an update.

Why You Need To Pay Yourself As a Fashion Business Owner

Costing, Fashion Business, How To, Mindset

Many business owners fund their startups with their time and passion in the beginning – and sometimes this is necessary, but I want to make the case for why paying yourself as the business owner will benefit your business in the long run.

Good Fit Is Part Of Ethical Fashion

Fashion Business, Fit

There are many aspects of ethical fashion and they are all important issues in this industry that go back to our values and business ethics. But I think there is another important aspect that gets left out of the ethical fashion conversation – good fit.

Apparel Product Target Costs vs. Actual Costs

Costing, Fashion Business

Design may be the fun part, but costing is what makes sure your business is making enough money to cover your expenses, pay your people, and make a profit. Target and actual costs each serve different purposes, but both work toward the same goal of keeping your customers happy and your business profitable.

How To Know You’ve Found The Factory That Is “The One” For Your Apparel Brand

Fashion Business, How To, Mindset

Finding the right factory for your fashion brand is kind of like dating. There are a lot of good ones out there – and a fair share of bad ones – and it takes time to find someone that is the perfect fit for you. So, how do you know when you’ve found “the one”?

My Favorite Digital Resources for Fashion Brands

Fashion Business, Fashion Resources, Tech Design

It is a new year and we are all eager to make this one a good one! Do you have big plans and goals for this year for your business and professional growth? Here are some of my favorite digital resources to inspire your creativity and grow your fashion business.

2021: Business in Review

Fashion Business, Fashion Resources

I hope you can also take some time to reflect on this year and celebrate the wins both big and small. Here are some of the highlights that felt significant for my business this year (and I hope some of them have been or will be significant for your business as well!).

2021: Year in Review

Fashion Business, Fashion Resources

I don’t know about you, but for me 2021 was one of the busiest years yet. I’m reflecting on what filled my workdays in 2021. I’m celebrating the milestones, analyzing what worked and what didn’t, and pondering the lessons I learned. Join me for a two-part Alison Hoenes Design 2021 year in review.

6 Questions Every Fashion Business Owner Should Be Prepared To Answer

Fashion Business, Industry Basics

Starting your own fashion business involves many steps. You as the founder have to make the decisions to move your business towards your goals. But even before you start working through the spreadsheets, sticky notes, voice memos, or whichever method you use to track your to-dos, there are some questions you need to answer first.

How Long It Really Takes To Launch Your First Collection

Fashion Business, How To, Industry Basics, Product Development

Whatever prompted you to start this business and however eager you are to get your design ideas out into the world, you need a realistic timeline for developing your collection so you can plan your launch. Getting a first collection ready to launch may take longer than you think.

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