Normally I always say the customer comes first. There is one area of your fashion business, though, that shouldn’t be in reaction to your customer – your brand values. What your brand cares about, values, and supports needs to come from within the company. Specifically, brand values need to come from the founders.
Despite the slow of our economy, changes that were starting to take place before COVID-19 are accelerating at full speed in all industries – including fashion. So what does that mean for your independent fashion brand? I think, in many ways, it means good things, though it may involve some growing pains.
It should be no surprise that your customer should be at the center of your fashion business. It is her needs that your business serves. Having a clear idea of who your customer is can guide your marketing, determine what opportunities to pursue, and help you design products.
Fashion Revolution Week is about highlighting the need for greater transparency, social and environmental responsibility, and fair working conditions in fashion. With our choices, we can shape a better future with our design, manufacturing, and purchases. Here are five choices you can make in your fashion business to start building a better future for fashion.
There is no doubt that the events surrounding the COVID-19 pandemic have affected each of our lives. But despite the situation, there are things your small fashion business can do to create positive opportunities during this pandemic. Here are a few ideas to get you brainstorming.
On one hand, you want to wait as long as possible to start designing so you can make better predictions about what will sell well for the season. On the other hand, you want to give yourself enough time to get the designs made. Set your design timeline by working backwards from your release dates.
Product development is expensive. I’m not going to tell you otherwise. And this is all upfront long before you are able to start selling the product and see the return on your investment. But there are ways to still develop and offer your customers new options while staying within your budget.