Archives: Fashion Design category

5 Tips for Designing Apparel That Minimizes Online Returns

Fashion Business, Fashion Design, Product Development

One of the biggest challenges of a digital society is how do you keep returns low when customers don’t have the opportunity to touch, feel, and try on the clothes before they buy? There are things even on the design side that can help minimize returns. Here are five tips for designing apparel to sell online that will keep your return rates low.

Don’t Forget About These 5 Things When Designing Apparel

Fashion Design, How To, Industry Basics, Product Development

Fashion is art that is functional. Art that works in three dimensions on a curvy body and moves with the wearer throughout her life. Because of this, think beyond your two-dimensional fashion sketch. If your goal is to design successful apparel for real people to wear, don’t forget about these things when designing.

How Far Ahead of Season Should You Be Designing?

Fashion Business, Fashion Design, How To, Industry Basics

On one hand, you want to wait as long as possible to start designing so you can make better predictions about what will sell well for the season. On the other hand, you want to give yourself enough time to get the designs made. Set your design timeline by working backwards from your release dates.

How Fabric Choice Affects Your Design

Fashion Design, Product Development

You’d be surprised how different the same design can be in different fabrics. I know this, and it still surprises me sometimes. The fabric has a big effect on the final garment. It dictates not only the look but also the fit and technical construction. Let’s look at how fabric affects each of these areas.

What to Watch for When Designing Printed Apparel

Fashion Design, Product Development, Textile Print

The right print can make a garment a showstopper. Designing printed apparel isn’t as easy as picking out a print and having the fabric made into your garment though. There are things to watch out for to make sure the print flatters your design and the wearer as well as stays within your budget.

Finding the Right Fabric for Your Design – What are You Making?

Fashion Design, Industry Basics

It’s time to take that design from paper (or your head) to fabric, but the question is, what fabric? We’re going to talk about how to determine the right fabric for your design, how to describe it like a professional, and how to go about sourcing it.

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