Finding the right factory for your fashion brand is kind of like dating. There are a lot of good ones out there – and a fair share of bad ones – and it takes time to find someone that is the perfect fit for you. So, how do you know when you’ve found “the one”?
Whatever prompted you to start this business and however eager you are to get your design ideas out into the world, you need a realistic timeline for developing your collection so you can plan your launch. Getting a first collection ready to launch may take longer than you think.
Throughout product development and production, you’re going to be communicating with many different people. Clothing is very physical and visual, so having reference samples to look at during these conversations will keep everyone on the same page. So, what exactly can you use reference samples for?
I often get asked “should I make pattern blocks for each category before developing and launching my collection?” Blocks and slopers are what we all were taught to start with in fashion. However, I recommend a different approach that gets you testing your market quicker and is more efficient for future development.
In fashion and especially during product development, we talk alot about fit and making sure designs fit well. We all agree that fit is important and can make or break the success of a design, but what even is a good fit? And, how do you know when you’ve achieved it?
Measurements are found all over within the fashion industry and fabrics are no exception. Whether you are looking at a Bill of Materials, ordering fabric or swatches online, or doing some fabric testing, understanding how fabrics are measured and listed will help you make the best choices regarding your fabric.
During development and even pre-production, there are times that you might get a sample back that isn’t quite how you wanted it. But, when the sample doesn’t fit, how do you determine whether cutting, sewing, shrinkage, markers, or the pattern itself caused the problem and what needs to be done to correct it?
Despite the lack of physical samples to touch and feel at a virtual show, though, virtual sourcing is totally possible and doesn’t have to be daunting. Here’s my step by step guide to navigating a virtual sourcing trade show before, during, and after the show.
Like good design, being able to ask good questions and get helpful feedback takes creativity, thoughtfulness, and practice. It is the thoughtful, specific questions that probe a bit deeper that prompt the meaningful answers. Knowing how to ask for feedback will provide you answers you can actually use to improve your design.
Part of running a successful fashion brand is managing your resources well. That includes ordering the right amount of fabric you need without running short or sitting on a bunch of leftover yardage. Having a better understanding of what affects your yields will help you order materials more efficiently.