Clothing categories tell us a lot about what people care about and value. Think about it. We have whole categories of clothing for different activities and purposes – workwear, swimwear, sleepwear, activewear, formalwear, etc.
These categories wouldn’t exist if there wasn’t interest in that activity or lifestyle. Over the years, as culture changes and our daily lives look different, our clothing categories should too.
I know that my wardrobe (at least the clothes I wear most frequently) changed when I started working from home instead of at an office. The pandemic ushered in the category of work-leisure clothes. This summer, I’m seeing whole collections of clothing just for playing pickleball.
Where do you see our culture heading next? What clothing categories will be created for it?