Why I ask a lot of questions

If you work with me, you can expect me to ask a lot of questions and it is something my clients appreciate. Why? Because I want to be sure I understand your vision for the style, who your customer is and how she will use the garment, and what things would make this style successful for your business.

During the initial design meeting, fittings, and throughout the development process, I ask questions rather than make assumptions so I can make the most fitting recommendations. As one of my clients, KaLeena, shared: “You asked a lot of questions and taught me things so I could make better decisions.” I love how my clients are as excited as I am to step back and consider the big picture even as we work on the finer technical details together!

There are lots of moving pieces, decisions to make, and challenges to overcome with developing clothing. The path that leads to the perfect fit for your brand and customer will only become clear if both you and I know what the goal is.

Designing towards a specific purpose always shows in the final product. Questions help uncover that goal and purpose and evaluate how well the design is accomplishing it.

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