How Fitting® Podcast

Tired of clothes that don’t fit from a fashion industry that doesn’t care?

If you’ve set out to do better with your brand, How Fitting® is the podcast for you. Hear how relatable fashion design entrepreneurs fit their customer, lifestyle, and values, meet factories, and learn practical tips from experts so you can create a perfect fit in your fashion business.

Want to share how your brand fits your customer, lifestyle, and values on the How Fitting® podcast? I’d love to have you as a guest on an upcoming episode.

apply to be a guest

Innovating Textile Prints For Fashion & Home with Heather Rose Rauscher of Patternier

How Fitting
How Fitting
Innovating Textile Prints For Fashion & Home with Heather Rose Rauscher of Patternier
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In episode 97, Patternier founder and designer Heather Rose Rauscher gives us a tour of the intricate layers of her innovative artwork and business. Working in the industry for over a decade, she’s learned the rules of textile design. Now, with her own brand, she breaks them. Her luxury fashion and home pieces juxtapose vintage […]

The Price Of Making Sustainable Fashion The Norm with Selina Ho of Recloseted

How Fitting
How Fitting
The Price Of Making Sustainable Fashion The Norm with Selina Ho of Recloseted
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In episode 96, we ask the question: is it possible for fashion brands to be both sustainable and profitable? My guest, Selina Ho, the founder and CEO of sustainable consultancy Recloseted, paints a picture of what a renewed fashion industry could look like and what it would take to get us there. She shares practical steps […]

The Underrated Skills That Will Get You Far in Fashion Business with Madison Powers of Madison Victoria

How Fitting
How Fitting
The Underrated Skills That Will Get You Far in Fashion Business with Madison Powers of Madison Victoria
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In episode 95, Madison Powers speaks about the story, the underrated skills, and the business plan that have helped her “effortlessly creative” business go far in just a few years. Madison is strategic with her decisions, and crystal clear on her customer and business values, and shares so many little-talked-of realities of fashion business in […]

Fashion As Skincare And Self-Awareness with Freya of Solpardus

How Fitting
How Fitting
Fashion As Skincare And Self-Awareness with Freya of Solpardus
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In episode 94, Freya challenges the assumption that synthetics are better for swimwear with her sensitive-skin-focused brand Solpardus – which means ‘sun leopard’. With natural-fiber swimwear and apparel, Freya cares for her skin and the community of other women living with psoriasis, eczema, and sensitive skin that she’s met through running her business. Solpardus makes […]

Creating A Size Chart with Representation with Og Ajibe of Oge Ajibe

How Fitting
How Fitting
Creating A Size Chart with Representation with Og Ajibe of Oge Ajibe
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In episode 93, Oge Ajibe talks about what she’s learned (and where she’s learned) about inclusive fit and fashion business. After 6 years and multiple pivots in business, Oge has slowly created her own way to make sustainable, comfortable clothes that fit no matter your size. She’s uniquely created Oge Ajibe’s size chart, figured out […]

Reaching Profitability In Fashion Business with Laura Briggs of The Shortlist

How Fitting
How Fitting
Reaching Profitability In Fashion Business with Laura Briggs of The Shortlist
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In episode 92, The Shortlist founder Laura Briggs gives us a detailed look at how her fun and cheeky petite-only brand has reached profitability. From pricing and production to business operations, Laura describes the growing pains she’s gone through and the huge milestones she’s reached as she’s scaled her 3-year-old business. Laura was also my […]

Taking The Stage Boldly For Inclusive, Slow Fashion with Suzanne Vinnik of By Vinnik

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How Fitting
Taking The Stage Boldly For Inclusive, Slow Fashion with Suzanne Vinnik of By Vinnik
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In episode 91, hear how former opera singer Suzanne Vinnik designs bold, inclusive fashions that make women “feel seen” and encourage them to take up space for who they are. Knowing first hand what it is like to be exploited working in the arts, Suzanne runs her business differently. Her secret to success both on […]

Prioritizing Customer Research and Values To Shape A Modest Activewear Brand with Aja Cohen of Transcendent Active

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How Fitting
Prioritizing Customer Research and Values To Shape A Modest Activewear Brand with Aja Cohen of Transcendent Active
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In episode 90, hear how Aja Cohen left her big corporate fashion career for a lifestyle – and fashion business – that put relationships and her values first. Transcendent Active is helping women embrace who they are and move confidently toward their goals. Her modest activewear designs aren’t just covering, but also comfortable, sustainable, and […]

Resortwear That Benefits The Natural World with Janet St Cyr & Diana Kerins of Bambina Swim

How Fitting
How Fitting
Resortwear That Benefits The Natural World with Janet St Cyr & Diana Kerins of Bambina Swim
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In episode 89, hear how Janet St Cyr & Diana Kerins have created a swim and resort brand inspired by nature and travel. Learn what this mother-daughter partnership did to land a dream collaboration with a luxury resort and how they are growing their business slowly and steadily. Bambina is a women’s swim and resortwear […]

How To Source Fabrics As An Independent Designer with Jay Arbetman of The Sourcing District

How Fitting
How Fitting
How To Source Fabrics As An Independent Designer with Jay Arbetman of The Sourcing District
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In episode 88, textile sourcing rep Jay Arbetman of The Sourcing District walks us through how to source wholesale fabric for your independent fashion brand – even in low quantities. Jay shares insights on fabric quality, sustainable fibers, and how to not spend months on your fabric search. With decades in the business, Jay knows […]

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