How Fitting® Podcast

Tired of clothes that don’t fit from a fashion industry that doesn’t care?

If you’ve set out to do better with your brand, How Fitting® is the podcast for you. Hear how relatable fashion design entrepreneurs fit their customer, lifestyle, and values, meet factories, and learn practical tips from experts so you can create a perfect fit in your fashion business.

Want to share how your brand fits your customer, lifestyle, and values on the How Fitting® podcast? I’d love to have you as a guest on an upcoming episode.


The Basics of Timeless Slow Fashion with Emily Bracey of Juuney

How Fitting
How Fitting
The Basics of Timeless Slow Fashion with Emily Bracey of Juuney
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In episode 81, hear how Emily Bracey took what she learned in fashion school in a whole new direction that focuses on timeless, slow fashion, and ethical fashion in her brand Juuney. Inspired by her grandma June’s purposeful and resourceful closet, Emily creates basics that can go from a wedding to naptime and are made […]

Adding Color (and A Twist) to Midwestern Basics with Joie LaFrentz of Jola

How Fitting
How Fitting
Adding Color (and A Twist) to Midwestern Basics with Joie LaFrentz of Jola
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In episode 80, Joie LaFrentz shares all the thoughtful decisions that go into designing for Jola, her line of colorful basics with a twist . Learn how she balances design, production, sales, and admin for her business all from remote Iowa.  Joie LaFrentz was born and raised in Iowa and has always had a love […]

Thoughtful Style that Petite Women Want to Wear with Jenna Loyal of Pro Hac Vice

How Fitting
How Fitting
Thoughtful Style that Petite Women Want to Wear with Jenna Loyal of Pro Hac Vice
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In episode 79, hear how Jenna Loyal, the founder of Pro Hac Vice, has created a fashion-forward brand that petite women actually want to wear – all while working a full-time day job. With thoughtful fit, feminine details, and quality fabrics, Pro Hac Vice serves style in just the right proportions. Jenna Loyal is the […]

Universal Design for All Abilities with Stephanie and Mary Cayten Brakefield of Brakefields

How Fitting
How Fitting
Universal Design for All Abilities with Stephanie and Mary Cayten Brakefield of Brakefields
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In episode 78, mother-daughter duo Stephanie and Mary Cayten Brakefield share their passion for universal design that is fun, comfortable, and accessible. Their brand, Brakefields, is built on the idea that designing accessibility is better for people of all abilities and that fashion should be functional without sacrificing style. It’s funny how the sum of […]

The Fat Success of Comfort and Good Fit with Marina Hayes of Peridot Robes

How Fitting
How Fitting
The Fat Success of Comfort and Good Fit with Marina Hayes of Peridot Robes
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In episode 77, hear how Marina Hayes has grown her successful robe and lounge brand and a community of “fat activists” to provide more comfortable and well-fitting clothing options to plus size people. After selling out the first production run in less than two days, Peridot Robes has expanded their styles, fabrics, and the difference […]

Setting a New Standard for Short-Stature (under 4’11”) Fashion with Chamiah Dewey of Chamiah Dewey Fashion

How Fitting
How Fitting
Setting a New Standard for Short-Stature (under 4’11”) Fashion with Chamiah Dewey of Chamiah Dewey Fashion
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In episode 76, Chamiah Dewey shares how she has built the UK’s first brand for short-statured (under 4’11”) people with empathy, diversity, inclusivity, and style at the forefront. Hear how she’s overcome the challenges of creating a whole new standard for fit and sizing – and the difference it has made in peoples’ lives. Chamiah […]

Outshining Skin Cancer in Style with Erica Sullivan Feggeler of Low Ultraviolet

How Fitting
How Fitting
Outshining Skin Cancer in Style with Erica Sullivan Feggeler of Low Ultraviolet
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In episode 75, Erica Sullivan Feggeler dives into how the sun-protective apparel brand idea she put together for a university business pitch competition her senior year has expanded its mission, product line, and impact. 2.5 years later, Low Ultraviolet is making waves in the UPF50 clothing market and creating a community that outshines skin cancer.  […]

Identifying and Connecting with Your Ideal Customers with Jane Hamill of Fashion Brain Academy

How Fitting
How Fitting
Identifying and Connecting with Your Ideal Customers with Jane Hamill of Fashion Brain Academy
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In episode 74, drawing from decades of running her own successful fashion and retail business and coaching other fashion product brands to do the same, Jane Hamill shares practical strategies and lessons on identifying and connecting with the ideal customers for your brand. She shares what’s working and what’s not in today’s fashion business landscape. […]

SEO For Fashion Brand Websites with Glynis Tao

How Fitting
How Fitting
SEO For Fashion Brand Websites with Glynis Tao
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In episode 73 – the second episode in our summer fashion business series – apparel business consultant and SEO expert Glynis Tao of Chase Your Dreams consulting demystifies SEO for fashion brands. She explains how SEO works, why fashion brand owners should care, and how an optimized e-commerce website helps you serve your customers better […]

Selling Your Products Without Selling Your Soul with Elizabeth Stiles

How Fitting
How Fitting
Selling Your Products Without Selling Your Soul with Elizabeth Stiles
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This week we kick of a summer mini-series diving into the business side of fashion! In episode 72, fashion brand consultant Elizabeth Stiles shares her expertise on selling your fashion products without selling your soul. We talk about getting into a sales mindset that isn’t sleazy and practical tips on how, when, and where to […]