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Common Mistakes Fashion Start-ups Make – And How To Avoid Them

Costing, Fashion Business, Fashion Design, Industry Basics, Product Development

When doing anything for the first time – including starting a fashion brand, it is inevitable that mistakes can be made. But, many mistakes can be avoided. These are the four most common mistakes I’ve seen new brands make and what you can learn from those mistakes in order to avoid them in your business.

How To Extend Your Size Range For Existing Styles

Fit, How To, Sizing

Many brands I’ve talked to want to become size-inclusive, but have had to limit their initial size range due to financial or logistic reasons in the meantime. So, when you are able to invest in extending your size range, how do you go about adding the new sizes to your existing styles?

How To Decide What Sizes To Make

How To, Sizing

Choosing the right size can be a difficult guessing-game as a customer. Choosing the right sizing for your brand can be even more daunting. When you are deciding what sizes to make for your new brand or product category, here are four steps to clear up the sizing confusion.

How To Know When You’ve Perfected The Design And Fit Of A Garment

Fashion Design, Fit, How To, Product Development

The thing about design is that it is subjective. So, how do you know which designs to produce and when the development process is complete? Today’s post is all about how to know when you’ve perfected the design and fit of your garment. (Hint: it has almost nothing to do with the garment itself.)

Why Fit Matters For Your Brand

Fashion Business, Fit

There are many reasons why I think fit is important. It is certainly important for your customers. It is important to me as a patternmaker, too, as I care about making quality and well-thought-out clothing. Fit is even important when you look at the business side of running your brand.

After 5 Years In Business, Here’s What I’ve Learned About Working In Fashion

Fashion Business, Fit, Mindset

These last five years has taught me so much about business. And, specifically, about fashion business. Today I’m reflecting on the top five things I’ve learned that have made a difference in my business (and the businesses of my clients, colleagues, and podcast guests) that I think can make a difference in yours as well.

5 Signs You Might Need To Refresh Your Brand’s Sizing

Fashion Business, Fit, Sizing

It takes a lot of knowledge of your customer, research and expertise, and sometimes trial and error to get the perfect sizing for your brand. How will you know when it might be time to improve your sizing? If any of these five things occur, you might need to give your sizing an update.

Made To Be Tailored – How To Design Garments That Are Easy To Alter

Fashion Design, How To, Patternmaking, Product Development

The goal with development is to arrive at a pattern that fits well on as many people in the target market as possible, but even the best-fitting pattern can’t fit everyone perfectly. Because of this, it is worth considering how your designs might be altered so you can design with ease of alterations in mind.

Fashion Designer Who Can’t Sew? Here’s What You Need To Know

Fashion Design, How To, Industry Basics

Watching fashion reality TV, you might think that every designer knows how to sit behind a sewing machine and whip up an outfit. In reality, though, many designers don’t or can’t sew at all. There are some things that are important for every designer to know – especially if you don’t know how to sew.

Can You Make Digital Patterns In Adobe Illustrator?

Industry Basics, Patternmaking, Product Development

With Illustrator being so widely used and accessible and traditional patternmaking software being so cost prohibitive, you might wonder if you can just make patterns in Illustrator. The short answer is, yes, you can. However, depending on your goals and how you will be using the patterns in your business, you might not want to.

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