In episode 97, Patternier founder and designer Heather Rose Rauscher gives us a tour of the intricate layers of her innovative artwork and business. Working in the industry for over a decade, she’s learned the rules of textile design. Now, with her own brand, she breaks them. Her luxury fashion and home pieces juxtapose vintage with new and minimal with maximal to create a deeply creative story.
Patternier, the brainchild of Master Textile Designer, Heather Rose Rauscher, is a unique Art, Fashion, and Home company rooted in Textile Design. With a deep passion for vintage fabrics, which showcase design culture, Heather reimagines these pieces through her own lens. Using vintage quilts as the backdrop for her designs, she then hand-paints original patterns over the quilts to create a new textile design- and an original work of art. The new textile is then used to create unique home and fashion stylings.
Pushing it one step further- all fashion pieces are created from vintage silhouettes which Heather sources herself. Using motifs that would not normally be put together, such as, a chinoiserie Jacobean on an Americana Patchwork, Heather somehow makes it work in a sophisticated and inventive way. Any item from Patternier is meant to stand alone as a work of art, not just a luxury good.
Made 100% in New York- from the design and printing to the cut and sew, and quilting, keeping it local and sustainable is at the forefront of Patternier’s mission. Heather’s 10+ year’s in the textile industry ensures that all fabrics of rich cotton, silk, and linen are of the finest quality to match the craftsmanship of the collections.
In this episode, you’ll learn:
- What Heather prioritizes in designing her fabrics, textile prints, and products
- Why it is important to work for other companies before starting your own brand
- How Heather knew it was the right time to start her own business
- The innovative technique Heather uses to create the Patternier prints
- How each print translates into fashion and home products
- How Heather found her seamstresses
- The drop schedule Patternier uses to maximize the newness of each print
- How Heather gets more eyes on the Patternier brand
People and resources mentioned in this episode:
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