Luxury doesn’t always look like designer clothes, high heels, and a “dream” fashion job in NYC. Sometimes it looks more like quiet morning moments getting ready for a big day, hand-stitched embroidery on a vintage table linen, and barefoot commutes to a home office in a Spanish apartment. Christine Lindebak has always appreciated these small details. With her bridal loungewear brand, Lindy Lindy, she has leaned into these details even more. Each piece is crafted using vintage textiles that share a luxurious story of their own.
In episode 119, hear why her lounge and sleepwear designs were a perfect fit for brides, how Christine’s identity and lifestyle massively changed when she quit corporate, and the ways that Christine has considered scaling that align with her values.
Christine Lindebak is a fashion industry veteran, having worked for Emilio Pucci, Mulberry, and Alexis Bittar. She is the founder of Lindy Lindy, creating bespoke homewear from vintage Spanish linens for brides seeking one-of-a-kind getting-ready attire. Christine is also the force behind Sewing and the City, selling fashion sewing patterns online and in shops around the globe and inspiring people of all ages to sew their own clothes.
This episode explores:
Fitting the customer
- Why the bridal loungewear market organically fit Lindy Lindy
- How Lindy Lindy’s niche made marketing easier for Christine
- How Lindy Lindy pieces are sized
- Christine’s approach to pricing her pieces
Fitting the lifestyle
- How Christine landed her first wholesale partnership
- Why Christine quit her “dream” career in luxury retail
- How Christine’s identity and lifestyle massively changed when she quit corporate
Fitting the values
- The reason behind Christine’s premium sewing construction choices
- How the textiles themselves shape Lindy Lindy designs
- How Christine’s values play out in the day to day operations of Lindy Lindy
- The ways that Christine has considered scaling that fit her values
People and resources mentioned in this episode:
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