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5 Tips for Designing Apparel That Minimizes Online Returns

Fashion Business, Fashion Design, Product Development

One of the biggest challenges of a digital society is how do you keep returns low when customers don’t have the opportunity to touch, feel, and try on the clothes before they buy? There are things even on the design side that can help minimize returns. Here are five tips for designing apparel to sell online that will keep your return rates low.

Calculating Fabric Usage For Your Design

How To, Industry Basics, Product Development

Part of running a successful fashion brand is managing your resources well. That includes ordering the right amount of fabric you need without running short or sitting on a bunch of leftover yardage. Having a better understanding of what affects your yields will help you order materials more efficiently.

Don’t Forget About These 5 Things When Designing Apparel

Fashion Design, How To, Industry Basics, Product Development

Fashion is art that is functional. Art that works in three dimensions on a curvy body and moves with the wearer throughout her life. Because of this, think beyond your two-dimensional fashion sketch. If your goal is to design successful apparel for real people to wear, don’t forget about these things when designing.

Want Solid Production Tools? Test These Things During Development

Product Development, Tech Design

Product development is a time to test and tweak your design before mass production. Each step has a purpose to help you evaluate different aspects of the product and how it’s manufactured — from performance, to fit, to ease of care. Once the testing is done, you’ll have all the tools you need for production.

The Samples You Need to Develop Apparel Products

Industry Basics, Product Development

Sampling is what allows you to test out all aspects of your design before investing in production. There are different types of samples needed during the process each serving a purpose. In today’s post, we’ll talk about what samples you need for each stage of development, what they are for, and who should make them.

5 Tips for Successful Remote Product Development and Fittings

Fashion Business, Fit, Product Development

Fashion is such a tactile industry, which makes it hard to imagine how fitting remotely could even work. The good news is it is totally possible. Fashion companies who manufacture overseas were already doing it in many ways, and I’ve been helping independent brands develop and fit their designs remotely since well before the pandemic.

What To Do If Your Product Cost Is Too High

Costing, Fashion Business, How To, Industry Basics

What do you do if you find that your costs are too high and your factory can’t cut and sew your product for the cost you budgeted? Today we’ll look at four ways you can lower your cost to meet your target.

How to Cost Your Apparel Products

Costing, Fashion Business, How To

You’ll need to consider the cost to make your designs and set prices that will make you a profit. Costing apparel products can seem like a moving target, but there are some formulas you can use to calculate costs and prices so you can make informed money decisions.

How To Get Fashion Products Made For Your Brand

Fashion Business, How To, Product Development

Have you ever wanted to start a fashion brand and wondered how to actually get the products made? There is more than one way you can get products made for your fashion brand. You have several options depending on how much product customization you want and how much you have to invest in product development.

Why Knowing Your Customer is so Important for Your Fashion Business

Fashion Business, Industry Basics, Mindset, Product Development

It should be no surprise that your customer should be at the center of your fashion business. It is her needs that your business serves. Having a clear idea of who your customer is can guide your marketing, determine what opportunities to pursue, and help you design products.

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