In episode 106, Erin shares how conversations have shaped their brand and how she turns those insights into empathetic action. It was after decades in the industry at big-name brands like Nike, Converse, and Nordstrom that Erin and her co-founder realized just how hard it is for plus-size women to find clothes that fit after […]
In episode 102, women’s workwear brand founder Aditi Sinha speaks out against pocket inequality for women in the workplace. Hear how she is leveraging extensive research and customer feedback to close this gap – not just with the size of pockets – through her brand Point of View Label. Aditi Sinha is the founder & […]
When doing anything for the first time – including starting a fashion brand, it is inevitable that mistakes can be made. But, many mistakes can be avoided. These are the four most common mistakes I’ve seen new brands make and what you can learn from those mistakes in order to avoid them in your business.
