Normally I always say the customer comes first. There is one area of your fashion business, though, that shouldn’t be in reaction to your customer – your brand values. What your brand cares about, values, and supports needs to come from within the company. Specifically, brand values need to come from the founders.
Recent Posts
- The Continuing Mission (Celebrating 8yrs of Alison Hoenes Design!)
- Designing First Impressions For Your Garments
- What Ready-To-Wear Fashion Can Learn From Bridal
- How To Keep Your Garments From Looking “Homemade” (Even If You Are Producing In A Home Studio)
- How Your Factory Relationship Incentivizes Your Fashion Business