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How To Build Trust With Customers As a New Brand With Niche Fit with Neha Samdaria of AAM The Label

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
How To Build Trust With Customers As a New Brand With Niche Fit with Neha Samdaria of AAM The Label
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We’ve all been burned by an online clothing purchase that didn’t live up to its promised fit and quality. It is no wonder that women who don’t fit standard-size charts are hesitant to purchase from a new brand online. This is the challenge that AAM The Label CEO and founder Neha Samdaria has overcome within […]

Orchestrating Change in Concert Attire For Classical Musicians with Mercedes Smith of Blackstrad

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
Orchestrating Change in Concert Attire For Classical Musicians with Mercedes Smith of Blackstrad
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Classical music is rooted in rich history, formality, and tradition – but does the musicians’ concert attire still have to be? Blackstrad founder and professional flutist Mercedes Smith thinks it is time for a change of pace in performance wardrobes. In episode 110, hear how she is designing new concert black attire that resonates with […]

The Adventures Of Outdoor Apparel Entrepreneurship with Suzi Zook of Alta Reina

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
The Adventures Of Outdoor Apparel Entrepreneurship with Suzi Zook of Alta Reina
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Which is the bigger adventure: alpine skiing or starting a fashion brand? For Alta Reina founder Suzi Zook, they each provide their own set of thrills and challenges. In episode 108, Suzi tells of the peaks and valleys of starting her outdoor apparel brand made to fit tall women. From navigating sustainable sourcing of performance […]

How Customer Conversations Become Actionable and Empathetic Insights with Erin Cavanaugh of See ROSE Go

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
How Customer Conversations Become Actionable and Empathetic Insights with Erin Cavanaugh of See ROSE Go
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In episode 106, Erin shares how conversations have shaped their brand and how she turns those insights into empathetic action. It was after decades in the industry at big-name brands like Nike, Converse, and Nordstrom that Erin and her co-founder realized just how hard it is for plus-size women to find clothes that fit after […]

Making The “Right” Next Move For Your Brand with Kristen Chester of Casa Danu

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
Making The “Right” Next Move For Your Brand with Kristen Chester of Casa Danu
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In episode 103, Kristen Chester shares the beautiful moments and the uncertain realities of growing a fashion brand. She started Casa Danu after surviving breast cancer which transformed the way she thinks about clothing. Her mission with the brand is to help women feel more alive and more like themselves no matter what they are […]

What Women Really Think About Pockets According To Research with Aditi Sinha of Point of View Label

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
What Women Really Think About Pockets According To Research with Aditi Sinha of Point of View Label
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In episode 102, women’s workwear brand founder Aditi Sinha speaks out against pocket inequality for women in the workplace. Hear how she is leveraging extensive research and customer feedback to close this gap – not just with the size of pockets – through her brand Point of View Label.  Aditi Sinha is the founder & […]

This Fit Is Not For Everybody (and that’s okay) with Kalia Carter of BodyCon The Brand

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
This Fit Is Not For Everybody (and that’s okay) with Kalia Carter of BodyCon The Brand
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In episode 101, Kalia Carter gets real about the challenges she’s faced creating BodyCon The Brand exclusively to fit full-bust women. She’s faced pushback from factories and internet trolls alike for her unwavering focus on full-bust fit, but she’s also created the pieces she’s always wished she could wear and has a growing community of […]

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