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Pros and Cons of Being In Your Own Target Market

Many fashion entrepreneurs start their brands to solve a problem that they personally experience. They’re frustrated with the lack of options available and decide to create the product they wish existed. Being a designer in your own target market has unique advantages, but it also has some drawbacks. Let’s look at the pros and cons.

How To Extend Your Size Range For Existing Styles

Many brands I’ve talked to want to become size-inclusive, but have had to limit their initial size range due to financial or logistic reasons in the meantime. So, when you are able to invest in extending your size range, how do you go about adding the new sizes to your existing styles?