Many fashion entrepreneurs start their brands to solve a problem that they personally experience. They’re frustrated with the lack of options available and decide to create the product they wish existed. Being a designer in your own target market has unique advantages, but it also has some drawbacks. Let’s look at the pros and cons.
The goal with a fit model is to get the garment to fit your average customer, not to make a bespoke garment just for the model. I think that makes a difference. Here are things to keep in mind during fittings to make sure you are fitting your customers and not just your fit model.
In the fashion industry or not, it seems like the assumption is that plus sizes are harder to fit. But, is it actually true that plus sizes are harder to fit or has our society spent so much of its attention dressing thin people that it has made us wary of dressing larger bodies?
It is rare that that very first sample will be 100% exactly what you wanted. So how do you relay to your patternmaker the changes you want to make? In this post, we’ll look at five things you can do to clearly communicate your desired changes even if you aren’t a technical designer.
As realistic as 3D has become, though, there are still things that only a physical sample can do for your brand. For these reasons, I recommend using a combination of 3D and real life samples during product development so your brand can get the best of both (digital and physical) worlds.
Many brands I’ve talked to want to become size-inclusive, but have had to limit their initial size range due to financial or logistic reasons in the meantime. So, when you are able to invest in extending your size range, how do you go about adding the new sizes to your existing styles?
The thing about design is that it is subjective. So, how do you know which designs to produce and when the development process is complete? Today’s post is all about how to know when you’ve perfected the design and fit of your garment. (Hint: it has almost nothing to do with the garment itself.)
Good fit is so important to the success of your designs. To get it right, the fit for each design needs to be tested and tweaked on a fit model during the development process. Your fit model represents your customer and is specific to your brand.