Gift Fashion That Fits This Small Business Saturday

I hope you had a wonderful Thanksgiving holiday this week! (And I hope your clothing supported you however you celebrated whether that was being the best-dressed at the friendsgiving table, enjoying that second or third piece of pie, cozily lounging in living room for family game night, adventuring in the outdoors, or braving the crowds to knock out your Christmas shopping list.)

Today is Small Business Saturday. If you still have a few things on that Christmas shopping list for your family, friends, or for yourself, I wanted to share a few of the amazing brands I’ve had the privilege of working with this year. These brands each create thoughtful fashion that is made to fit your lifestyle and your body, and your personality! You’ll feel the personal touch, quality, and care when you wear their pieces and you’ll be supporting these small businesses, their local economies, and their families.

Enjoy meeting these brands and see if they would be the perfect fit for someone in your life. Shop their seasonal specials and gift fashion that fits this holiday season!

– Alison

J. Margaret Weaver

J. Margaret Weaver is a brand specializing in simple and smart work clothing for women. Founder KaLeena’s vision is to empower and simplify life for women by streamlining the first decision you make every day – “what am I going to wear?”

J. Margaret Weaver also just launched a giving initiative to donate some of their bestselling Barbara dresses to Dress for Success in Kansas City, which provides professional, interview apparel to women in need.

You can contribute in increments of $25, up to $195 for one dress. As a thank you, J. Margaret Weaver will match every donation dollar-for-dollar so the impact can be doubled! You will receive a $25 J. Margaret Weaver gift card as a thank you for giving.

Whimsy Rose

Whimsy Rose lets you co-create your own fashion. You choose your favorite print from the extensive artist collection, then choose which garment style you want it on, and the Whimsy team prints your unique style to order. The result is a one-of-a-kind garment, individually produced by hand, made for your very own whimsy! The fabrics are soft and there is a print for every occasion and mood. You can create your own piece today.

P.S. If you are local to St. Louis, mark your calendar for their upcoming factory sale Saturday, December 3rd, 9am-3pm at their headquarters at 1641 Dielman Rd, St. Louis, MO 63132. Get $15 tees, tunics, dresses, and more!

MoraRae Studios

MoraRae Studios is the place for all things petite plus style and sustainable living. Founder Sharae believes that all women deserve to feel beautiful in their skin. She’s dedicated to helping petite plus women shine from the inside out. Petite plus is the forgotten size in the fashion world but MoraRae is on a mission to change that by building a community for petite plus-size women. MoraRae Studio is your place to feel seen, heard, and most importantly, celebrated!

Look for her upcoming new collection in 2023!

MLM Brand

MLM Brand is a women-built, mission-led company offering fewer, elevated maternity pieces that embody timeless design, luxury quality, and sustainability. The versatile wardrobe that’s also pregnancy and feeding-friendly allows a new mom the flexibility, comfort and peace of mind to focus on what truly matters in those early months of postpartum — her young family.

Get 25% off with code BF22 and then check back soon for the the restock of more of their best-selling styles in the next few weeks!

Rusty Bolt

The Rusty Bolt is a woman-owned and operated small batch clothing company that blends nostalgic aesthetics with sustainability and functionality. The Rusty Bolt was born from a love of vintage fashion and an affinity for vintage textiles. These unique one-of-a-kind pieces are handcrafted in St Louis, MO by owner Olivia Jondle.

See her fun quilt coats, jackets, and dresses as well as accessories like these adorable flower slings perfect for bringing home florals for your holiday table!

Low Ultraviolet (L.U.V.)

Low Ultraviolet (L.U.V.) was founded on a vision to create a safe and fashionable UPF 50+ lifestyle brand. Founder Erica wants women to view sun protection as an opportunity rather than a hindrance. Every day since the company was founded, L.U.V. has made it a mission to educate and protect the public from skin cancer.

L.U.V. is currently offering free shipping over $50 and doing a free L.U.V. tumbler with purchase while supplies last. Or check out their new holiday gift sets perfect for that friend or family member heading toward somewhere sunny this winter!


PWR WMN was created by two best friends who wanted a simple thing: pockets in their blazers. Founder Miriam and Kimberly grew tired of never having the tools they needed to be 100% ready for business at all times, because they never had the pockets for those tools. The clothes don’t hide your femininity to make you look strong or business like, they highlight the strength our femininity brings to the table, and the extra pockets don’t hurt either! No matter if it’s a meeting, a lunch or a business trip: PWR WMN is here to help you take charge of fashion, take ownership of the tools you need to succeed, and take command of your future. A future that’s female. With equality and functional pockets for all.

You can rock you next business meeting or holiday party in their new velvet, belted blazers in green or maroon in sizes XXS-3XL!


Potion23 is a whimsical fashion brand for unique souls. The focus of the brand is to recreate the magic of vintage styles and rejuvenate them with playful prints and bespoke hand-embroidery for a truly individual look. Found and designer Victoria likes to “design with a pastel witch in mind, who embraces color and softness with a bit of an edge.” Each piece is an heirloom of the future, rediscovering the path of slow fashion and the pursuit of quality, locality, and sustainability.

Her shop has stunning apparel that brings out that vintage glamor in a modern way as well as unique accessories like her signature witch hats! You can get 30% off all ready-to-wear items on the Potion23 site through Sunday 11/27 no code necessary.

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