Fashion entrepreneurship looks so glamorous on the outside, but anyone who has their own fashion business knows that it can feel overwhelming and lonely. Here are 10 How Fitting podcast episodes featuring the relatable and inspiring stories of fashion entrepreneurs to support your mindset and sustain your mental health as a fashion business owner.
You want to keep a high level of quality for your brand and want to feel in control of doing so. There are things you can do as the brand owner to stay in control of product quality even if you aren’t technical, can’t open your production files, or don’t know how to sew.
When doing anything for the first time – including starting a fashion brand, it is inevitable that mistakes can be made. But, many mistakes can be avoided. These are the four most common mistakes I’ve seen new brands make and what you can learn from those mistakes in order to avoid them in your business.
Many brands I’ve talked to want to become size-inclusive, but have had to limit their initial size range due to financial or logistic reasons in the meantime. So, when you are able to invest in extending your size range, how do you go about adding the new sizes to your existing styles?
Choosing the right size can be a difficult guessing-game as a customer. Choosing the right sizing for your brand can be even more daunting. When you are deciding what sizes to make for your new brand or product category, here are four steps to clear up the sizing confusion.
The thing about design is that it is subjective. So, how do you know which designs to produce and when the development process is complete? Today’s post is all about how to know when you’ve perfected the design and fit of your garment. (Hint: it has almost nothing to do with the garment itself.)
There are many reasons why I think fit is important. It is certainly important for your customers. It is important to me as a patternmaker, too, as I care about making quality and well-thought-out clothing. Fit is even important when you look at the business side of running your brand.
These last five years has taught me so much about business. And, specifically, about fashion business. Today I’m reflecting on the top five things I’ve learned that have made a difference in my business (and the businesses of my clients, colleagues, and podcast guests) that I think can make a difference in yours as well.
It takes a lot of knowledge of your customer, research and expertise, and sometimes trial and error to get the perfect sizing for your brand. How will you know when it might be time to improve your sizing? If any of these five things occur, you might need to give your sizing an update.
The goal with development is to arrive at a pattern that fits well on as many people in the target market as possible, but even the best-fitting pattern can’t fit everyone perfectly. Because of this, it is worth considering how your designs might be altered so you can design with ease of alterations in mind.