Without a plan for how your designs will make your brand money, you won’t be able to continue to share your designs with the world. The good news: there is more than one way that the products in your collection can affect your customer and your bottom line.
It seems backwards that the smaller the audience or demographic that you focus on, the more sales you’ll get, but I’ve seen it happen over and over again in my clients’ businesses and in my own. Being hyper-focused that puts you in the sweet spot where your ideal customers are waiting for you.
These brands each create thoughtful fashion that is made to fit your lifestyle and your body, and your personality! You’ll feel the personal touch, quality, and care when you wear their pieces and you’ll be supporting these small businesses, their local economies, and their families.
Fashion entrepreneurship looks so glamorous on the outside, but anyone who has their own fashion business knows that it can feel overwhelming and lonely. Here are 10 How Fitting podcast episodes featuring the relatable and inspiring stories of fashion entrepreneurs to support your mindset and sustain your mental health as a fashion business owner.
You want to keep a high level of quality for your brand and want to feel in control of doing so. There are things you can do as the brand owner to stay in control of product quality even if you aren’t technical, can’t open your production files, or don’t know how to sew.
When doing anything for the first time – including starting a fashion brand, it is inevitable that mistakes can be made. But, many mistakes can be avoided. These are the four most common mistakes I’ve seen new brands make and what you can learn from those mistakes in order to avoid them in your business.
There are many reasons why I think fit is important. It is certainly important for your customers. It is important to me as a patternmaker, too, as I care about making quality and well-thought-out clothing. Fit is even important when you look at the business side of running your brand.
These last five years has taught me so much about business. And, specifically, about fashion business. Today I’m reflecting on the top five things I’ve learned that have made a difference in my business (and the businesses of my clients, colleagues, and podcast guests) that I think can make a difference in yours as well.
It takes a lot of knowledge of your customer, research and expertise, and sometimes trial and error to get the perfect sizing for your brand. How will you know when it might be time to improve your sizing? If any of these five things occur, you might need to give your sizing an update.
Many business owners fund their startups with their time and passion in the beginning – and sometimes this is necessary, but I want to make the case for why paying yourself as the business owner will benefit your business in the long run.