Archives: Mindset category

Stop Defining The Success Of Your Business Like Fast Fashion

Most of us agree that fast fashion is toxic. We see the dangers of fast fashion and are eager to change that mindset about our clothes. But, even once it’s gone from your wardrobe, the fast fashion mindset can still creep into your business.

How to Ask for Feedback on Your Design (In a Way That Will Get Helpful Answers)

How To, Mindset, Product Development

Like good design, being able to ask good questions and get helpful feedback takes creativity, thoughtfulness, and practice. It is the thoughtful, specific questions that probe a bit deeper that prompt the meaningful answers. Knowing how to ask for feedback will provide you answers you can actually use to improve your design.

Everything In Your Fashion Brand Should Start With Your Customer – Except Brand Values

Ethics, Fashion Business, Mindset

Normally I always say the customer comes first. There is one area of your fashion business, though, that shouldn’t be in reaction to your customer – your brand values. What your brand cares about, values, and supports needs to come from within the company. Specifically, brand values need to come from the founders.

Why Knowing Your Customer is so Important for Your Fashion Business

Fashion Business, Industry Basics, Mindset, Product Development

It should be no surprise that your customer should be at the center of your fashion business. It is her needs that your business serves. Having a clear idea of who your customer is can guide your marketing, determine what opportunities to pursue, and help you design products.

5 Ways You Can Choose to Value People and Planet in Your Fashion Business

Ethics, Fashion Business, Fashion Resources, Mindset, Sustainability

Fashion Revolution Week is about highlighting the need for greater transparency, social and environmental responsibility, and fair working conditions in fashion. With our choices, we can shape a better future with our design, manufacturing, and purchases. Here are five choices you can make in your fashion business to start building a better future for fashion.

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