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Taylor is the co-founder and lead designer at Taylor Tall. For tall women seeking clothing thoughtfully sized to fit them, Taylor Tall is a consciously crafted clothing line that designs and produces timeless basics, customized for a true fit.
In this episode, you’ll learn:
- Why she chose such a narrow niche for her target market and why that was initially a scary decision
- The reason why a niche target market makes brands more successful
- How defining your target market influences design and technical design – not just marketing
- What competitive research Taylor did before perfecting her brand’s fit
- The specific fit problems Taylor Tall solves
- Who she got to be the brand’s fit model
- What Taylor did at the beginning of her brand to lay the foundation for when her brand grew
- How Taylor got into fair trade manufacturing
- Why Taylor’s so glad to have had experience working in production management at a previous job
- What things Taylor’s realized contribute to great factory partnerships
- How NOT to handle issues during pre-production and sampling
- Why Taylor and her husband chose “consciously crafted” as a brand pillar and what that means for their business and production
- What inspires Taylor Tall designs
People and resources mentioned in this episode:
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