In episode 21, Xi Chen, the founder and designer of Sonderlier, shares how she started her fashion brand on the idea that comfortable clothes should still be cute. She’s not alone in that belief as shown by the Kickstarter campaign for her first collection that reached 212% funding. Xi Chen is the Founder and Designer […]
Throughout product development and production, you’re going to be communicating with many different people. Clothing is very physical and visual, so having reference samples to look at during these conversations will keep everyone on the same page. So, what exactly can you use reference samples for?
Ashley Klein, the founder of sustainable brand Akala, joins me for episode 20 to talk about how and why she started her own brand after working in the fashion industry across varying roles from design to e-commerce. Ashley lives in Seattle with her husband, with baby on-the-way! Akala is currently her side hustle, as she […]
I often get asked “should I make pattern blocks for each category before developing and launching my collection?” Blocks and slopers are what we all were taught to start with in fashion. However, I recommend a different approach that gets you testing your market quicker and is more efficient for future development.
With a finished sample already approved, having a pattern made for the garment will be simple and cheap, right? Actually, no, that is most likely not the case. Having a finished sample is great for reference, but isn’t going to save you much money when it comes to getting a production pattern made.
Measurements are found all over within the fashion industry and fabrics are no exception. Whether you are looking at a Bill of Materials, ordering fabric or swatches online, or doing some fabric testing, understanding how fabrics are measured and listed will help you make the best choices regarding your fabric.
During development and even pre-production, there are times that you might get a sample back that isn’t quite how you wanted it. But, when the sample doesn’t fit, how do you determine whether cutting, sewing, shrinkage, markers, or the pattern itself caused the problem and what needs to be done to correct it?
If you’re designing for a business and not just for yourself, the numbers are important. It is true you can delegate much of the number stuff to an accountant, technical designer, or production coordinator, but there are some numbers that you as the designer really need to know and understand yourself.
Like good design, being able to ask good questions and get helpful feedback takes creativity, thoughtfulness, and practice. It is the thoughtful, specific questions that probe a bit deeper that prompt the meaningful answers. Knowing how to ask for feedback will provide you answers you can actually use to improve your design.
One of the biggest challenges of a digital society is how do you keep returns low when customers don’t have the opportunity to touch, feel, and try on the clothes before they buy? There are things even on the design side that can help minimize returns. Here are five tips for designing apparel to sell online that will keep your return rates low.
