Having lost a family member at a young age to melanoma, Christie is passionate about elevating the importance sun safe practices and annual skin checks. After an extensive career as a marketing executive with national and international brands, she decided to co-create a brand with more direct impact and personal meaning. Ultimately, the Sun50 company […]
One of the biggest challenges of a digital society is how do you keep returns low when customers don’t have the opportunity to touch, feel, and try on the clothes before they buy? There are things even on the design side that can help minimize returns. Here are five tips for designing apparel to sell online that will keep your return rates low.
Fast fashion has conditioned consumers to constantly expect something new more and more frequently. But, as the pandemic has changed our routines, needs, and buying habits, fast fashion may be suddenly losing its popularity contest as it’s counterpart, slow fashion, becomes the new normal.
Have you ever wanted to start a fashion brand and wondered how to actually get the products made? There is more than one way you can get products made for your fashion brand. You have several options depending on how much product customization you want and how much you have to invest in product development.
Normally I always say the customer comes first. There is one area of your fashion business, though, that shouldn’t be in reaction to your customer – your brand values. What your brand cares about, values, and supports needs to come from within the company. Specifically, brand values need to come from the founders.
Despite the slow of our economy, changes that were starting to take place before COVID-19 are accelerating at full speed in all industries – including fashion. So what does that mean for your independent fashion brand? I think, in many ways, it means good things, though it may involve some growing pains.
It should be no surprise that your customer should be at the center of your fashion business. It is her needs that your business serves. Having a clear idea of who your customer is can guide your marketing, determine what opportunities to pursue, and help you design products.
Fashion Revolution Week is about highlighting the need for greater transparency, social and environmental responsibility, and fair working conditions in fashion. With our choices, we can shape a better future with our design, manufacturing, and purchases. Here are five choices you can make in your fashion business to start building a better future for fashion.
There is no doubt that the events surrounding the COVID-19 pandemic have affected each of our lives. But despite the situation, there are things your small fashion business can do to create positive opportunities during this pandemic. Here are a few ideas to get you brainstorming.
On one hand, you want to wait as long as possible to start designing so you can make better predictions about what will sell well for the season. On the other hand, you want to give yourself enough time to get the designs made. Set your design timeline by working backwards from your release dates.
