Archives: fashion brand tag>

The Numbers Every Fashion Designer Needs To Know

Costing, Fashion Business, Industry Basics

If you’re designing for a business and not just for yourself, the numbers are important. It is true you can delegate much of the number stuff to an accountant, technical designer, or production coordinator, but there are some numbers that you as the designer really need to know and understand yourself.

Launching a Size-Inclusive Brand with Crystal Cave of Poppy Row

How Fitting: design a slow fashion business that fits

Launching a Size-Inclusive Brand with Crystal Cave of Poppy Row

00:00 / 56:43

Crystal Cave is a celebrity stylist turned style educator and fashion designer. She is the Founder + Creative Director of Poppy Row, a size-inclusive, eco-conscious clothing line. Following her employment in branding + marketing, Crystal decided to follow her dream of becoming a celebrity stylist and worked between NY and Los Angeles on the teams […]

Sun-Protective Clothing That Saves Lives with Christie Covarrubias of Sun50

How Fitting: design a slow fashion business that fits

Sun-Protective Clothing That Saves Lives with Christie Covarrubias of Sun50

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Having lost a family member at a young age to melanoma, Christie is passionate about elevating the importance sun safe practices and annual skin checks. After an extensive career as a marketing executive with national and international brands, she decided to co-create a brand with more direct impact and personal meaning. Ultimately, the Sun50 company […]

5 Tips for Designing Apparel That Minimizes Online Returns

Fashion Business, Fashion Design, Product Development

One of the biggest challenges of a digital society is how do you keep returns low when customers don’t have the opportunity to touch, feel, and try on the clothes before they buy? There are things even on the design side that can help minimize returns. Here are five tips for designing apparel to sell online that will keep your return rates low.

Is Slow Fashion Quickly Becoming The New Normal?

Fashion Business

Fast fashion has conditioned consumers to constantly expect something new more and more frequently. But, as the pandemic has changed our routines, needs, and buying habits, fast fashion may be suddenly losing its popularity contest as it’s counterpart, slow fashion, becomes the new normal.

How To Get Fashion Products Made For Your Brand

Fashion Business, How To, Product Development

Have you ever wanted to start a fashion brand and wondered how to actually get the products made? There is more than one way you can get products made for your fashion brand. You have several options depending on how much product customization you want and how much you have to invest in product development.

Everything In Your Fashion Brand Should Start With Your Customer – Except Brand Values

Ethics, Fashion Business, Mindset

Normally I always say the customer comes first. There is one area of your fashion business, though, that shouldn’t be in reaction to your customer – your brand values. What your brand cares about, values, and supports needs to come from within the company. Specifically, brand values need to come from the founders.

2020 Is Changing Fashion – Here’s What It Means For Your Independent Fashion Brand

Fashion Business

Despite the slow of our economy, changes that were starting to take place before COVID-19 are accelerating at full speed in all industries – including fashion. So what does that mean for your independent fashion brand? I think, in many ways, it means good things, though it may involve some growing pains.

Why Knowing Your Customer is so Important for Your Fashion Business

Fashion Business, Industry Basics, Mindset, Product Development

It should be no surprise that your customer should be at the center of your fashion business. It is her needs that your business serves. Having a clear idea of who your customer is can guide your marketing, determine what opportunities to pursue, and help you design products.

5 Ways You Can Choose to Value People and Planet in Your Fashion Business

Ethics, Fashion Business, Fashion Resources, Mindset, Sustainability

Fashion Revolution Week is about highlighting the need for greater transparency, social and environmental responsibility, and fair working conditions in fashion. With our choices, we can shape a better future with our design, manufacturing, and purchases. Here are five choices you can make in your fashion business to start building a better future for fashion.

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Archives: fashion brand tag>

The Numbers Every Fashion Designer Needs To Know

Launching a Size-Inclusive Brand with Crystal Cave of Poppy Row

Sun-Protective Clothing That Saves Lives with Christie Covarrubias of Sun50

5 Tips for Designing Apparel That Minimizes Online Returns

Is Slow Fashion Quickly Becoming The New Normal?

How To Get Fashion Products Made For Your Brand

Everything In Your Fashion Brand Should Start With Your Customer – Except Brand Values

2020 Is Changing Fashion – Here’s What It Means For Your Independent Fashion Brand

Why Knowing Your Customer is so Important for Your Fashion Business

5 Ways You Can Choose to Value People and Planet in Your Fashion Business