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Adding Color (and A Twist) to Midwestern Basics with Joie LaFrentz of Jola

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
Adding Color (and A Twist) to Midwestern Basics with Joie LaFrentz of Jola
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In episode 80, Joie LaFrentz shares all the thoughtful decisions that go into designing for Jola, her line of colorful basics with a twist . Learn how she balances design, production, sales, and admin for her business all from remote Iowa.  Joie LaFrentz was born and raised in Iowa and has always had a love […]

Universal Design for All Abilities with Stephanie and Mary Cayten Brakefield of Brakefields

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
Universal Design for All Abilities with Stephanie and Mary Cayten Brakefield of Brakefields
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In episode 78, mother-daughter duo Stephanie and Mary Cayten Brakefield share their passion for universal design that is fun, comfortable, and accessible. Their brand, Brakefields, is built on the idea that designing accessibility is better for people of all abilities and that fashion should be functional without sacrificing style. It’s funny how the sum of […]

The Fat Success of Comfort and Good Fit with Marina Hayes of Peridot Robes

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
The Fat Success of Comfort and Good Fit with Marina Hayes of Peridot Robes
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In episode 77, hear how Marina Hayes has grown her successful robe and lounge brand and a community of “fat activists” to provide more comfortable and well-fitting clothing options to plus size people. After selling out the first production run in less than two days, Peridot Robes has expanded their styles, fabrics, and the difference […]

How 3D Design is Different from 3D Development

Fashion Design, Product Development

In the last few years, we have entered the era of 3D democratization. Now everyone from designers, tech designers, textile designers, and patternmakers are all using it. There are huge benefits to using 3D, but while both design and development may use the same 3D software, the goals of the two use cases are different.

Setting a New Standard for Short-Stature (under 4’11”) Fashion with Chamiah Dewey of Chamiah Dewey Fashion

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
Setting a New Standard for Short-Stature (under 4’11”) Fashion with Chamiah Dewey of Chamiah Dewey Fashion
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In episode 76, Chamiah Dewey shares how she has built the UK’s first brand for short-statured (under 4’11”) people with empathy, diversity, inclusivity, and style at the forefront. Hear how she’s overcome the challenges of creating a whole new standard for fit and sizing – and the difference it has made in peoples’ lives. Chamiah […]

Outshining Skin Cancer in Style with Erica Sullivan Feggeler of Low Ultraviolet

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
Outshining Skin Cancer in Style with Erica Sullivan Feggeler of Low Ultraviolet
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In episode 75, Erica Sullivan Feggeler dives into how the sun-protective apparel brand idea she put together for a university business pitch competition her senior year has expanded its mission, product line, and impact. 2.5 years later, Low Ultraviolet is making waves in the UPF50 clothing market and creating a community that outshines skin cancer.  […]

5 Possible Reasons The Design Isn’t Working

Fashion Design, Fit

The design doesn’t look nearly as good in real life as it did in your head or sketch. You’re not sure what’s wrong, but something with the design just isn’t working. There can be many reasons why a design isn’t working. Here are the five I see most often. 

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