Have you ever wanted to start a fashion brand and wondered how to actually get the products made? There is more than one way you can get products made for your fashion brand. You have several options depending on how much product customization you want and how much you have to invest in product development.
It should be no surprise that your customer should be at the center of your fashion business. It is her needs that your business serves. Having a clear idea of who your customer is can guide your marketing, determine what opportunities to pursue, and help you design products.
On one hand, you want to wait as long as possible to start designing so you can make better predictions about what will sell well for the season. On the other hand, you want to give yourself enough time to get the designs made. Set your design timeline by working backwards from your release dates.
You’d be surprised how different the same design can be in different fabrics. I know this, and it still surprises me sometimes. The fabric has a big effect on the final garment. It dictates not only the look but also the fit and technical construction. Let’s look at how fabric affects each of these areas.
You may be wondering what you can expect at your first meeting with your patternmaker. At the meeting, your patternmaker will need to ask you questions about your design and business. Here are some questions your patternmaker will ask and why the answers are important to the success of your design.
The right print can make a garment a showstopper. Designing printed apparel isn’t as easy as picking out a print and having the fabric made into your garment though. There are things to watch out for to make sure the print flatters your design and the wearer as well as stays within your budget.
The technical section of a tech pack communicates how the garment is constructed. It will always include a tech sketch which is the flat sketch from the cover page with seam, stitch, and detail callouts. Some details will have alternate views such as the sides or inside showing how those details should be constructed.
You’ve probably heard that you need a tech pack, but the conversation usually revolves around how you need one for your factory. While a tech pack is useful in communicating information about your design to your factory, there are many parts of a tech pack that are useful to you as the designer as well.
Sourcing and buying fabric as an apparel brand is very different from purchasing fabric as a retail customer. As an apparel brand, you’ll want to find fabric suppliers that provide wholesale pricing and fabric continuity. Depending on your brand’s size and what fabric you need, you have different options available to you for buying fabric.
You know what qualities you want in the fabric, but how do you describe what you are looking for? Most suppliers don’t have swatches of every fabric they offer available for you to look at and feel, so it is important to know how to communicate your fabric needs with the proper terminology.