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How to Ask for Feedback on Your Design (In a Way That Will Get Helpful Answers)

Like good design, being able to ask good questions and get helpful feedback takes creativity, thoughtfulness, and practice. It is the thoughtful, specific questions that probe a bit deeper that prompt the meaningful answers. Knowing how to ask for feedback will provide you answers you can actually use to improve your design.

5 Tips for Designing Apparel That Minimizes Online Returns

Fashion Business, Fashion Design, Product Development

One of the biggest challenges of a digital society is how do you keep returns low when customers don’t have the opportunity to touch, feel, and try on the clothes before they buy? There are things even on the design side that can help minimize returns. Here are five tips for designing apparel to sell online that will keep your return rates low.

Don’t Forget About These 5 Things When Designing Apparel

Fashion Design, How To, Industry Basics, Product Development

Fashion is art that is functional. Art that works in three dimensions on a curvy body and moves with the wearer throughout her life. Because of this, think beyond your two-dimensional fashion sketch. If your goal is to design successful apparel for real people to wear, don’t forget about these things when designing.

How To Get Fashion Products Made For Your Brand

Fashion Business, How To, Product Development

Have you ever wanted to start a fashion brand and wondered how to actually get the products made? There is more than one way you can get products made for your fashion brand. You have several options depending on how much product customization you want and how much you have to invest in product development.

Why Knowing Your Customer is so Important for Your Fashion Business

Fashion Business, Industry Basics, Mindset, Product Development

It should be no surprise that your customer should be at the center of your fashion business. It is her needs that your business serves. Having a clear idea of who your customer is can guide your marketing, determine what opportunities to pursue, and help you design products.

How Far Ahead of Season Should You Be Designing?

Fashion Business, Fashion Design, How To, Industry Basics

On one hand, you want to wait as long as possible to start designing so you can make better predictions about what will sell well for the season. On the other hand, you want to give yourself enough time to get the designs made. Set your design timeline by working backwards from your release dates.

How Fabric Choice Affects Your Design

Fashion Design, Product Development

You’d be surprised how different the same design can be in different fabrics. I know this, and it still surprises me sometimes. The fabric has a big effect on the final garment. It dictates not only the look but also the fit and technical construction. Let’s look at how fabric affects each of these areas.

What Your Patternmaker Will Ask at Your First Meeting and Why

Costing, Patternmaking

You may be wondering what you can expect at your first meeting with your patternmaker. At the meeting, your patternmaker will need to ask you questions about your design and business. Here are some questions your patternmaker will ask and why the answers are important to the success of your design.

What to Watch for When Designing Printed Apparel

Fashion Design, Product Development, Textile Print

The right print can make a garment a showstopper. Designing printed apparel isn’t as easy as picking out a print and having the fabric made into your garment though. There are things to watch out for to make sure the print flatters your design and the wearer as well as stays within your budget.

What’s in an Apparel Tech Pack (for You)? – Technical Sketches and Construction

Industry Basics, Tech Design

The technical section of a tech pack communicates how the garment is constructed. It will always include a tech sketch which is the flat sketch from the cover page with seam, stitch, and detail callouts. Some details will have alternate views such as the sides or inside showing how those details should be constructed.

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