Archives: sizing tag>

Women’s Clothing Sizes Explained

Have you ever wondered what the sizes on American women’s clothing labels really mean? As a brand, creating easy-to-understand, well-fitting sizing for your designs can be a challenge. Use the quick guide below to see the different sizing options, what they mean, and when it makes sense to use one sizing method over another.

How To Extend Your Size Range For Existing Styles

Many brands I’ve talked to want to become size-inclusive, but have had to limit their initial size range due to financial or logistic reasons in the meantime. So, when you are able to invest in extending your size range, how do you go about adding the new sizes to your existing styles?

How To Decide What Sizes To Make

Choosing the right size can be a difficult guessing-game as a customer. Choosing the right sizing for your brand can be even more daunting. When you are deciding what sizes to make for your new brand or product category, here are four steps to clear up the sizing confusion.

Why Fit Matters For Your Brand

There are many reasons why I think fit is important. It is certainly important for your customers. It is important to me as a patternmaker, too, as I care about making quality and well-thought-out clothing. Fit is even important when you look at the business side of running your brand.