What if clothes not only reflected the beauty and personality of the wearer, but brought together the skills, people, and livelihoods of a whole community? This is why Kristina Collins is passionate about producing her brand of jackets and sweaters in the USA as locally as possible. In episode 112, hear how she has focused […]
More and more in today’s fashion industry, women are the ones in charge and designing for themselves instead of for some unrealistic societal ideal. Kimberly Becker is doing this and going a step further for women’s rights with her brand K. Becker. In episode 111, hear how politics, feminism, and sustainability guide her work and […]
You know what is fashionable? Shopping small and shopping your values. There is a chicness that comes with being able to respond with a personal story about the garment and the people that made it when someone says “I love your outfit”. That is a luxury that I want us all to experience. This Small […]
It’s episode 100 of How Fitting®! Each of these conversations with fashion designers and business owners has explored how they create clothing and grow a business that fits their customer, lifestyle, and values. I have enjoyed getting to know each of these people and seeing what drives their decisions and it has been a privilege […]
In episode 97, Patternier founder and designer Heather Rose Rauscher gives us a tour of the intricate layers of her innovative artwork and business. Working in the industry for over a decade, she’s learned the rules of textile design. Now, with her own brand, she breaks them. Her luxury fashion and home pieces juxtapose vintage […]
The difference between a good idea and a successful product is a team that can make it happen. For apparel brands, a key member of this team is your patternmaker. Here are ten questions to ask that will help you decide if a particular patternmaker is the person you want to work with.
In episode 92, The Shortlist founder Laura Briggs gives us a detailed look at how her fun and cheeky petite-only brand has reached profitability. From pricing and production to business operations, Laura describes the growing pains she’s gone through and the huge milestones she’s reached as she’s scaled her 3-year-old business. Laura was also my […]
In honor of Small Business Saturday today, I want to introduce you to a few of the amazing brands I’ve had the pleasure of working with this year. Each of them has a unique style, niche focus, and a purpose that goes beyond just the clothing.
In episode 83, Sadie Burton shares her story about starting her fashion brand, FRST John, with a focus on real women, real life, and real impact on her community. Hear what she’s learned about designing, marketing, and wholesaling and the big plans she has for FRST John’s impact in the future. FRST JOHN is a […]
In episode 82, hear how attorney-turned-designer Sopi Mitil turned her frustration with the lack of well-fitting petite professional attire into a business: The Sopi Mitil Co. The brand offers short (but not just small) women stylish, professional attire that fits curves like a glove without a trip to the tailor. The Sopi Mitil Co. is […]
