Work smarter, not harder. That is what the high achieving women who wear Luxeire’s technical tailored button-ups are doing and what mother-daughter co-founders Gina Kuyers and Margot Adams do in their business as well. (Okay, sometimes they are working smart and hard). In just five years, they’ve grown the brand to 7 figures. They’re self-funding […]
When someone says something looks “homemade”, it often implies that it doesn’t look professionally made. No brand wants their garments to look unprofessional – including brands who do produce their pieces in a home studio. So how do you avoid a homemade look and instead imbue a garment with polished quality?
When your brand focuses on a specific body shape, creating clothes that fit is fairly easy. But what if you are designing for specific psychographics instead of demographics? What does fit look like then? Heidi Keil is the founder of Humble Hearts Clergy Apparel. She designs clothes for female pastors and chaplains – which is […]
What if clothes not only reflected the beauty and personality of the wearer, but brought together the skills, people, and livelihoods of a whole community? This is why Kristina Collins is passionate about producing her brand of jackets and sweaters in the USA as locally as possible. In episode 112, hear how she has focused […]
More and more in today’s fashion industry, women are the ones in charge and designing for themselves instead of for some unrealistic societal ideal. Kimberly Becker is doing this and going a step further for women’s rights with her brand K. Becker. In episode 111, hear how politics, feminism, and sustainability guide her work and […]
You know what is fashionable? Shopping small and shopping your values. There is a chicness that comes with being able to respond with a personal story about the garment and the people that made it when someone says “I love your outfit”. That is a luxury that I want us all to experience. This Small […]
It’s episode 100 of How Fitting®! Each of these conversations with fashion designers and business owners has explored how they create clothing and grow a business that fits their customer, lifestyle, and values. I have enjoyed getting to know each of these people and seeing what drives their decisions and it has been a privilege […]
In episode 97, Patternier founder and designer Heather Rose Rauscher gives us a tour of the intricate layers of her innovative artwork and business. Working in the industry for over a decade, she’s learned the rules of textile design. Now, with her own brand, she breaks them. Her luxury fashion and home pieces juxtapose vintage […]
The difference between a good idea and a successful product is a team that can make it happen. For apparel brands, a key member of this team is your patternmaker. Here are ten questions to ask that will help you decide if a particular patternmaker is the person you want to work with.
In episode 92, The Shortlist founder Laura Briggs gives us a detailed look at how her fun and cheeky petite-only brand has reached profitability. From pricing and production to business operations, Laura describes the growing pains she’s gone through and the huge milestones she’s reached as she’s scaled her 3-year-old business. Laura was also my […]
