Many fashion entrepreneurs start their brands to solve a problem that they personally experience. They’re frustrated with the lack of options available and decide to create the product they wish existed. Being a designer in your own target market has unique advantages, but it also has some drawbacks. Let’s look at the pros and cons.
In episode 74, drawing from decades of running her own successful fashion and retail business and coaching other fashion product brands to do the same, Jane Hamill shares practical strategies and lessons on identifying and connecting with the ideal customers for your brand. She shares what’s working and what’s not in today’s fashion business landscape. […]
