In episode 74, drawing from decades of running her own successful fashion and retail business and coaching other fashion product brands to do the same, Jane Hamill shares practical strategies and lessons on identifying and connecting with the ideal customers for your brand. She shares what’s working and what’s not in today’s fashion business landscape.
Jane Hamill is the founder of Fashion Brain Academy which offers online classes and coaching for apparel and accessories designers on the BUSINESS side of things. Her goal is for every designer to make a living using their creativity while becoming business savvy – even if they hate sales and cringe at the idea of a marketing plan. Jane ran a successful women’s wholesale clothing line and boutique & her work has been seen in Entrepreneur, CNN, NPR, InStyle, WWD, Lucky, etc. Her clothing line was carried in stores across the country, including Macy’s, Saks, Bloomingdale’s. After 14 years and 2 kids, she sold her wholesale and retail business and started coaching. She loves every minute of helping other entrepreneurs work on their dream businesses. You can grab Jane’s free guide, “How to Find Wholesale Fabric in Small Quantities“.
In this episode, you’ll learn:
- What should come first – the product or the ideal customer
- The three things that all ideal customers have in common
- How to create a buyer persona for your brand and how it will help your business
- How to attract your ideal customer and stay in contact with them
- The list-building strategy that Jane is seeing really work for brands right now
- Which marketing platform has the highest ROI
- How to turn an audience into paying customers
People and resources mentioned in this episode:
- Fashion Brain Academy website
- Jane’s Instagram
- Ideal buyer persona worksheet
- 5 Elements of a Great Offer podcast episode
- MNOP jewelry
- Guild Party
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