In episode 75, Erica Sullivan Feggeler dives into how the sun-protective apparel brand idea she put together for a university business pitch competition her senior year has expanded its mission, product line, and impact. 2.5 years later, Low Ultraviolet is making waves in the UPF50 clothing market and creating a community that outshines skin cancer.
Erica is the founder and CEO of Low Ultraviolet (L.U.V.), a safe and fashionable UPF 50+ clothing brand on a mission to educate and protect the public from skin cancer. L.U.V. was founded in December 2019, a year after Erica’s mom was diagnosed with progressive cases of malignant melanoma. After experiencing her own skin cancer scares at the young age of 21, she set out to create a safe and fashionable UPF 50+ lifestyle brand.
In this episode, you’ll learn:
- Why Erica is passionate about sun-protective apparel
- The gap Erica saw in the sun-protective apparel market
- How the business idea first formed
- How (and why) Erica has learned to take feedback with a grain of salt
- How customer feedback has shaped Low Ultraviolet
- Why Erica is glad she didn’t launch with her initial designs
- How Erica and her Director of Analytics, Snigdah, use their unique perspectives to make decisions that meet their goals
- Why community is important to Low Ultraviolet
- How Erica’s role in the business has changed over the years and how that has affected the business growth
People and resources mentioned in this episode:
- Low Ultraviolet website
- Low Ultraviolet Instagram
- Ultraviolet Tide podcast
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