HF#40 Bringing Vintage Beauty to Modern Peculiar Souls with Victoria Cates of Potion23

How Fitting
How Fitting
HF#40 Bringing Vintage Beauty to Modern Peculiar Souls with Victoria Cates of Potion23

In episode 40, Victoria Cates gives us a peek into the creative dollhouse of her whimsical, vintage-inspired slow fashion brand: Potion23. 

Victoria Cates, Owner and Designer of Potion23, was born and raised in New York, earned a degree in fashion design at the Beverly Hills Design Institute in Los Angeles, and now calls St. Louis home. Victoria’s love for vintage fashion and passion for art and history has led to the birth of her own fashion line–Potion23. Victoria is driven to create by her desire for wearable silhouettes, unique prints, and her very particular taste. 

Potion23 is a collection of whimsical, vintage-inspired fashion and is heavily influenced by the elegance of the 1930s and 1940s. Potion23 revives the art deco magic of these historical styles and rejuvenates them with playful modern prints and bespoke hand-embroidery for a truly individual look. Each design is an heirloom of the future, rediscovering the path of slow fashion and the pursuit of quality, locality, and sustainability. 

Victoria Cates of Potion 23 on How Fitting Podcast episode 40

In this episode, you’ll learn:

  • How Victoria’s passion for art turned into a fashion career
  • What prompted Victoria to start her own brand
  • How Victoria designs pieces that are heavily influenced by vintage and historical details without making it costumey
  • What inspired her upcoming collection
  • How Victoria balances designing for her creative vision versus designing what sells
  • How sustainability plays a role in the kind of textiles Victoria uses for her collections
  • The difference Victoria has seen between in-person and online selling – and what that does for her business
  • The out-of-the-box places that Victoria has found to sell her collection and connect with her customers
  • Victoria’s tips for finding your customer

People and resources mentioned in this episode:

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