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In episode 41, Lucy Murray of the streetwear brand Luluna shares how a stressful job and complete hair loss led her to start sewing – and then start her own fashion brand.
Lucy is the Founder, Designer and Creator of Luluna – an ethical brand for fun, quirky clothing.
In this episode, you’ll learn:
- Why Lucy started sewing as a hobby when she was a full-time nurse
- How her hobby turned into a business
- How Lucy discovered (and is still discovering) what her niche is
- The challenges of sourcing sustainably and ethically and but why Lucy still does
- How Lucy developed the fit and sizing of her genderless designs so they fit a range of body types, shapes, and sizes
- What Lucy outsources versus what she does herself in her spare-bedroom studio
- What it’s like when your hobby becomes your job
People and resources mentioned in this episode:
- Luluna website
- Luluna email
- Luluna Instagram
- Luluna TikTok
- Fashion Revolution
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