Archives: 2020

Giving Back As A Lifestyle Brand with Daphne Benzaquen of daph.

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
Giving Back As A Lifestyle Brand with Daphne Benzaquen of daph.
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Daphne Benzaquen is the creative designer, CEO and founder of daph., a St. Louis-based fashion and lifestyle brand inspired by her Peruvian heritage. She was inspired to start daph. while pursuing her M.B.A. at Washington University’s Olin School of Business. After having trouble finding a backpack that was functional, high quality, and fashionable, she decided […]

“Documentaries Made Me Do It” with Jessica Conick of Mount Indigo

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
"Documentaries Made Me Do It" with Jessica Conick of Mount Indigo
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After watching the fashion documentary “The True Cost”, Jessica couldn’t “un-see” the facts about the impact of the fashion industry on the world. That began her journey to examine her own relationship with fashion and eventually start her brand, Mount Indigo, to spread awareness and advocate for a more sustainable fashion future. Jessica currently splits […]

Welcome to How Fitting

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
Welcome to How Fitting
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Hello and welcome to the How Fitting podcast. I’m Alison Hoenes. On this podcast, you’ll get to hear from independent fashion designers and entrepreneurs about how they grow their business making clothes that fit their customer and values.  I’ll be your host for this show, but I’m also a freelance patternmaker who helps independent womenswear […]