In episode 24, Bhavana Jain shares about her entrepreneurial journey and how she celebrates and shares her cultural heritage through her women’s fashion brand BHAV. Bhavana Jain is CEO and lead designer of BHAV. BHAV is a women’s contemporary clothing brand based in Chicago, IL. The line is inspired by the rich diversity of South […]
In episode 21, Xi Chen, the founder and designer of Sonderlier, shares how she started her fashion brand on the idea that comfortable clothes should still be cute. She’s not alone in that belief as shown by the Kickstarter campaign for her first collection that reached 212% funding. Xi Chen is the Founder and Designer […]
Throughout product development and production, you’re going to be communicating with many different people. Clothing is very physical and visual, so having reference samples to look at during these conversations will keep everyone on the same page. So, what exactly can you use reference samples for?
Bria Evans, the owner and designer of 31|25 THE LABEL, joins me in episode 19 to share what she’s learned about running a fashion business, staying grounded in her purpose, and how she’s giving herself grace in the process. 31|25–THE LABEL is a Women’s clothing brand where all garments are made-to-order. Bria’s been designing since […]
Before ending her first career 14 years ago as an award winning journalist, Phyllis Brasch Librach became inspired to trade deadlines for hemlines. She wanted to take the tears out of shopping for her daughter and all daughters, mothers, sisters, aunts and friends with real curves. In a world where thin is too in, Librach […]
Born in Caguas, Puerto Rico. With twenty years in the fashion industry, Nasheli’s design experience includes working as technical designer, draper, tailor and seamstress in couture sewing techniques for designers based in New York, Dominican Republic, Italy and Puerto Rico. She currently performs as Chair and Associate Professor in the Fashion Design Department at Moore […]
If you’re designing for a business and not just for yourself, the numbers are important. It is true you can delegate much of the number stuff to an accountant, technical designer, or production coordinator, but there are some numbers that you as the designer really need to know and understand yourself.
Like good design, being able to ask good questions and get helpful feedback takes creativity, thoughtfulness, and practice. It is the thoughtful, specific questions that probe a bit deeper that prompt the meaningful answers. Knowing how to ask for feedback will provide you answers you can actually use to improve your design.
One of the biggest challenges of a digital society is how do you keep returns low when customers don’t have the opportunity to touch, feel, and try on the clothes before they buy? There are things even on the design side that can help minimize returns. Here are five tips for designing apparel to sell online that will keep your return rates low.
Fashion is art that is functional. Art that works in three dimensions on a curvy body and moves with the wearer throughout her life. Because of this, think beyond your two-dimensional fashion sketch. If your goal is to design successful apparel for real people to wear, don’t forget about these things when designing.
