HF#32 Lessons Learned as a NYC Sleepwear Startup with Elizabeth Frenchman of Fichu Bedwear

How Fitting
How Fitting
HF#32 Lessons Learned as a NYC Sleepwear Startup with Elizabeth Frenchman of Fichu Bedwear
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In episode 32, Elizabeth Frenchman shares what worked and what didn’t about starting a sleepwear brand in her home town of NYC after retiring from a career in graphic design.

Elizabeth Frenchman is an apparel designer who adheres to the “less is more” philosophy as well as G-d being in the details. She was born and raised in Ohio but escaped to earn a BA in printmaking from Rutgers in New Jersey. This led to a long varied graphic design career in Boston and New York. An MLS from Pratt facilitated a switch to architectural materials librarianship. Many courses at both FIT and Central Saint Martins (London) prepared her for launching a sleepwear line, Fichu Bedwear.

In architecture, in fashion, in graphics, the designer must listen to her materials. Design serves a purpose: to shelter, to clothe, to mediate harmoniously with nature yet it harness nature for knowledge, beauty and utility.

Elizabeth Frenchman of Fichu Bedwear on How Fitting podcast episode 32.

In this episode, you’ll learn:

  • Why Elizabeth started a fashion brand after a career in graphic design
  • Why she chose sleepwear as her product category
  • How Elizabeth approaches design
  • When it might be better to work with a one-stop-shop factory versus outsourcing each step to different vendors
  • How Elizabeth made connections with patternmakers, fabric suppliers, and factories
  • How being in NYC shaped how Elizabeth started Fichu Bedwear
  • What Elizabeth wished she’d known about selling before starting Fichu Bedwear
  • The advice Elizabeth would give to new designers starting a brand
  • The advice her FIT professor gave her that she didn’t follow, but wished she did

People and resources mentioned in this episode:

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