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10 Relatable How Fitting Podcast Episodes To Support Your Mindset

Fashion entrepreneurship looks so glamorous on the outside, but anyone who has their own fashion business knows that it can feel overwhelming and lonely. Here are 10 How Fitting podcast episodes featuring the relatable and inspiring stories of fashion entrepreneurs to support your mindset and sustain your mental health as a fashion business owner.

Developing Fashion That Fits Your Customer, Lifestyle, and Values with Ellie Wilcox, Xochil Herrera Scheer, Connie Bourgeois, and Alison Hoenes

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Developing Fashion That Fits Your Customer, Lifestyle, and Values with Ellie Wilcox, Xochil Herrera Scheer, Connie Bourgeois, and Alison Hoenes
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Join me for this special episode 50 as I chat with three of my fellow patternmaker and product developer friends about how you can develop fashion that fits your customer, lifestyle, and values. We share our best industry tips and expert advice on making clothes that really fit – and building best practices for your […]

Connecting Culture, Creativity, and Community with Erika Neumayer Ehrat of Rare Dirndl

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Connecting Culture, Creativity, and Community with Erika Neumayer Ehrat of Rare Dirndl
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In episode 49, Erika Neumayer Ehrat shares how she’s built a niche business – Rare Dirndl –  creating fashion-forward styles that still honor traditions to help American women celebrate German culture. “I started Rare Dirndl in 2010 because, as an active member of the German community in Chicago, I was so disappointed to see that […]

Designing with Compassion and Empathy with Sharae Averhart of MoraRae

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Designing with Compassion and Empathy with Sharae Averhart of MoraRae
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In episode 46, Sharae Averhart, the designer and business owner behind the plus-size petite fashion brand MoraRae, shares the role fashion has played in her life and career and how through all her experience, she has learned to approach fashion design with compassion, empathy, and problem solving. Hi! I’m Sharae, the owner and designer behind […]

After 5 Years In Business, Here’s What I’ve Learned About Working In Fashion

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After 5 Years In Business, Here’s What I’ve Learned About Working In Fashion
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In this special solo episode, I (Alison Hoenes) share five things I’ve learned about running a fashion business on the 5th anniversary of Alison Hoenes Design. I’m celebrating AHD’s 5th birthday the whole month of June with some exciting updates, new products, and more to help you get your designs to production with confidence and […]

Designing for Function and Form with Olivia Mason of Olly Designs

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Designing for Function and Form with Olivia Mason of Olly Designs
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In episode 43, Olivia Mason of Olly Designs talks about how her background as a ballerina and her love of fashion combine to create functional yet beautiful fashion that does it all. Olivia has a degree in Ballet, Minor in business, and an associates degree in Fashion design. All of these things have led her […]

Learning to Be Yourself and Make Sustainable Fashion with Lucy Murray of Luluna

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Learning to Be Yourself and Make Sustainable Fashion with Lucy Murray of Luluna
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In episode 41, Lucy Murray of the streetwear brand Luluna shares how a stressful job and complete hair loss led her to start sewing – and then start her own fashion brand. Lucy is the Founder, Designer and Creator of Luluna – an ethical brand for fun, quirky clothing. In this episode, you’ll learn: People […]