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Making Launching A Sustainable Fashion Brand Easier with Shannon Lohr of Factory45

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
Making Launching A Sustainable Fashion Brand Easier with Shannon Lohr of Factory45
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In episode 60, sustainable fashion business school founder & CEO Shannon Lohr shares insights, practical tips, and marketing and mindset wisdom for starting a sustainable fashion brand based on her years of experience coaching successful fashion entrepreneurs through her Factory45 program. As the Founder & CEO of Factory45, Shannon Lohr works with idea-stage entrepreneurs to […]

Why Being Niche Is Better For Your Fashion Brand

Fashion Business

It seems backwards that the smaller the audience or demographic that you focus on, the more sales you’ll get, but I’ve seen it happen over and over again in my clients’ businesses and in my own. Being hyper-focused that puts you in the sweet spot where your ideal customers are waiting for you.

Perfecting The Craft of High-End Tailoring with Keti McKenna of Ketivani

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
Perfecting The Craft of High-End Tailoring with Keti McKenna of Ketivani
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In episode 58, master clothing craftsman Keti McKenna tells the story of her fashion career from recently-immigrated geophysicist in NYC in the 1990s, to seamstress, to patternmaker at designer brands, and finally founder of her own high-end suiting brand Ketivani. Keti’s original career was as a geophysicist, but she always had a love of fashion […]

Focusing On The Basics, But Adding Flair with Allison Kittle of Betty x Bow

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
Focusing On The Basics, But Adding Flair with Allison Kittle of Betty x Bow
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In episode 57, the owner of Canadian slow fashion brand Betty x Bow, Allison Kittle, shares how she combines comfort, versatility, and feminine flair to create thoughtful, elevated basics. Her pieces do it all, and so does she – Allison balances a full-time nursing career with operating Betty x Bow.  “My name is Allison Kittle, […]

Making Slow Fashion From Recycled Flowers with Melissa Hargus Pierce of Soul Studio

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
Making Slow Fashion From Recycled Flowers with Melissa Hargus Pierce of Soul Studio
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You’ve heard of fashion made with recycled polyester, but have you heard of fashion made with recycled flowers? In episode 53, Melissa Hargus Pierce gives us a glimpse into the creative and scientific natural dyeing process of Soul Studio – the sustainable, slow fashion brand she started with her mom.  Soul Studio is a Natural […]

10 Relatable How Fitting Podcast Episodes To Support Your Mindset

Fashion Business, Mindset

Fashion entrepreneurship looks so glamorous on the outside, but anyone who has their own fashion business knows that it can feel overwhelming and lonely. Here are 10 How Fitting podcast episodes featuring the relatable and inspiring stories of fashion entrepreneurs to support your mindset and sustain your mental health as a fashion business owner.

Developing Fashion That Fits Your Customer, Lifestyle, and Values with Ellie Wilcox, Xochil Herrera Scheer, Connie Bourgeois, and Alison Hoenes

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
Developing Fashion That Fits Your Customer, Lifestyle, and Values with Ellie Wilcox, Xochil Herrera Scheer, Connie Bourgeois, and Alison Hoenes
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Join me for this special episode 50 as I chat with three of my fellow patternmaker and product developer friends about how you can develop fashion that fits your customer, lifestyle, and values. We share our best industry tips and expert advice on making clothes that really fit – and building best practices for your […]

Connecting Culture, Creativity, and Community with Erika Neumayer Ehrat of Rare Dirndl

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
Connecting Culture, Creativity, and Community with Erika Neumayer Ehrat of Rare Dirndl
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In episode 49, Erika Neumayer Ehrat shares how she’s built a niche business – Rare Dirndl –  creating fashion-forward styles that still honor traditions to help American women celebrate German culture. “I started Rare Dirndl in 2010 because, as an active member of the German community in Chicago, I was so disappointed to see that […]

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