How Fitting® Podcast

Tired of clothes that don’t fit from a fashion industry that doesn’t care?

If you’ve set out to do better with your brand, How Fitting® is the podcast for you. Hear how relatable fashion design entrepreneurs fit their customer, lifestyle, and values, meet factories, and learn practical tips from experts so you can create a perfect fit in your fashion business.

Want to share how your brand fits your customer, lifestyle, and values on the How Fitting® podcast? I’d love to have you as a guest on an upcoming episode.

apply to be a guest

Sun-Protective Clothing That Saves Lives with Christie Covarrubias of Sun50

How Fitting
How Fitting
Sun-Protective Clothing That Saves Lives with Christie Covarrubias of Sun50
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Having lost a family member at a young age to melanoma, Christie is passionate about elevating the importance sun safe practices and annual skin checks. After an extensive career as a marketing executive with national and international brands, she decided to co-create a brand with more direct impact and personal meaning. Ultimately, the Sun50 company […]

Selling Custom-Made Womenswear on Etsy with Shanna Mellnick of Shanna Britta

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Selling Custom-Made Womenswear on Etsy with Shanna Mellnick of Shanna Britta
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Shanna Britta Mellnick is a small business owner who designs and constructs contemporary women’s wear, specializing in customer-focused fit and style. A graduate of the apparel design programs at both Purdue University and the Fashion Institute of Technology at New York University, Shanna also gained exposure to a variety of designers, working with Michael Faircloth, […]

The Future of Sustainable Garment Design with Mary Ruppert-Stroescu of RECLEM

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The Future of Sustainable Garment Design with Mary Ruppert-Stroescu of RECLEM
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Mary Ruppert-Stroescu is an Associate Professor in the Sam Fox School of Design and Visual Art at Washington University in St. Louis. She holds a Ph.D. in Human Environmental Sciences and a MS in Textile and Apparel Management. With nearly 10 years of prior experience working in fashion design and manufacturing in Europe and North […]

Designing Artful Ease with Katrina Bennett of Katrina Z’Chori

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Designing Artful Ease with Katrina Bennett of Katrina Z'Chori
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Katrina Bennett is a Fiber Artist, Fashion Designer, and the owner of Katrina Z’Chori – a brand of handmade wearable art. With over 18 combined years of sewing and pattern making experience, Katrina conceptualizes, designs and produces hand knotted and hand-dyed wearables from natural fibers such as cotton and hemp twine, string or rope and […]

Taking a Niche Fit to New Heights with Taylor McCleneghan of Taylor Tall

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Taking a Niche Fit to New Heights with Taylor McCleneghan of Taylor Tall
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Taylor is the co-founder and lead designer at Taylor Tall. For tall women seeking clothing thoughtfully sized to fit them, Taylor Tall is a consciously crafted clothing line that designs and produces timeless basics, customized for a true fit. In this episode, you’ll learn: People and resources mentioned in this episode: Do you want fashion […]

Giving Back As A Lifestyle Brand with Daphne Benzaquen of daph.

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Giving Back As A Lifestyle Brand with Daphne Benzaquen of daph.
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Daphne Benzaquen is the creative designer, CEO and founder of daph., a St. Louis-based fashion and lifestyle brand inspired by her Peruvian heritage. She was inspired to start daph. while pursuing her M.B.A. at Washington University’s Olin School of Business. After having trouble finding a backpack that was functional, high quality, and fashionable, she decided […]

“Documentaries Made Me Do It” with Jessica Conick of Mount Indigo

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"Documentaries Made Me Do It" with Jessica Conick of Mount Indigo
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After watching the fashion documentary “The True Cost”, Jessica couldn’t “un-see” the facts about the impact of the fashion industry on the world. That began her journey to examine her own relationship with fashion and eventually start her brand, Mount Indigo, to spread awareness and advocate for a more sustainable fashion future. Jessica currently splits […]

Welcome to How Fitting

How Fitting
How Fitting
Welcome to How Fitting
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Hello and welcome to the How Fitting podcast. I’m Alison Hoenes. On this podcast, you’ll get to hear from independent fashion designers and entrepreneurs about how they grow their business making clothes that fit their customer and values.  I’ll be your host for this show, but I’m also a freelance patternmaker who helps independent womenswear […]

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