Audrey and Mary are sisters and co-founders of Paris Bloom (now Betty Hannah)- a dress brand that they started without prior fashion industry experience in order to create the classic styles they couldn’t find elsewhere. “Paris Bloom is inspired by our French great-grandmother, Mary Hanna. Mary Hanna grew up in the 1920s in the Michigan […]
Before ending her first career 14 years ago as an award winning journalist, Phyllis Brasch Librach became inspired to trade deadlines for hemlines. She wanted to take the tears out of shopping for her daughter and all daughters, mothers, sisters, aunts and friends with real curves. In a world where thin is too in, Librach […]
Argaman&Defiance creates everything from apparel to bedding to bridal by hand in their studio located in St. Charles, MO. They use a variety of surface designed techniques such as fabric dyeing, print making, and fabric painting to create the Argaman&Defiance collection. Lydia Crespo attended the School of the Art Institute of Chicago (SAIC) graduating in […]
Despite the lack of physical samples to touch and feel at a virtual show, though, virtual sourcing is totally possible and doesn’t have to be daunting. Here’s my step by step guide to navigating a virtual sourcing trade show before, during, and after the show.
Emily challenges traditional fashion culture and encourages women to discover and protect the truest version of themselves… Emily creates comfortable, washable skirts that allow women to transition through their many roles, as she transitions through her roles of mother, wife and entrepreneur. In this episode, you’ll learn: People and resources mentioned in this episode: Do […]
If you’re designing for a business and not just for yourself, the numbers are important. It is true you can delegate much of the number stuff to an accountant, technical designer, or production coordinator, but there are some numbers that you as the designer really need to know and understand yourself.
Crystal Cave is a celebrity stylist turned style educator and fashion designer. She is the Founder + Creative Director of Poppy Row, a size-inclusive, eco-conscious clothing line. Following her employment in branding + marketing, Crystal decided to follow her dream of becoming a celebrity stylist and worked between NY and Los Angeles on the teams […]
Like good design, being able to ask good questions and get helpful feedback takes creativity, thoughtfulness, and practice. It is the thoughtful, specific questions that probe a bit deeper that prompt the meaningful answers. Knowing how to ask for feedback will provide you answers you can actually use to improve your design.
Having lost a family member at a young age to melanoma, Christie is passionate about elevating the importance sun safe practices and annual skin checks. After an extensive career as a marketing executive with national and international brands, she decided to co-create a brand with more direct impact and personal meaning. Ultimately, the Sun50 company […]
One of the biggest challenges of a digital society is how do you keep returns low when customers don’t have the opportunity to touch, feel, and try on the clothes before they buy? There are things even on the design side that can help minimize returns. Here are five tips for designing apparel to sell online that will keep your return rates low.
