Archives: womenswear tag>

How Customer Conversations Become Actionable and Empathetic Insights with Erin Cavanaugh of See ROSE Go

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How Customer Conversations Become Actionable and Empathetic Insights with Erin Cavanaugh of See ROSE Go
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In episode 106, Erin shares how conversations have shaped their brand and how she turns those insights into empathetic action. It was after decades in the industry at big-name brands like Nike, Converse, and Nordstrom that Erin and her co-founder realized just how hard it is for plus-size women to find clothes that fit after […]

Making The “Right” Next Move For Your Brand with Kristen Chester of Casa Danu

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Making The “Right” Next Move For Your Brand with Kristen Chester of Casa Danu
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In episode 103, Kristen Chester shares the beautiful moments and the uncertain realities of growing a fashion brand. She started Casa Danu after surviving breast cancer which transformed the way she thinks about clothing. Her mission with the brand is to help women feel more alive and more like themselves no matter what they are […]

Powerful Impact Beyond the Clothes with Sadie Burton of FRST John

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Powerful Impact Beyond the Clothes with Sadie Burton of FRST John
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In episode 83, Sadie Burton shares her story about starting her fashion brand, FRST John, with a focus on real women, real life, and real impact on her community. Hear what she’s learned about designing, marketing, and wholesaling and the big plans she has for FRST John’s impact in the future. FRST JOHN is a […]

Style Fit For The Petite Professional with Sopi Mitil of The Sopi Mitil Co.

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Style Fit For The Petite Professional with Sopi Mitil of The Sopi Mitil Co.
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In episode 82, hear how attorney-turned-designer Sopi Mitil turned her frustration with the lack of well-fitting petite professional attire into a business: The Sopi Mitil Co. The brand offers short (but not just small) women stylish, professional attire that fits curves like a glove without a trip to the tailor.  The Sopi Mitil Co. is […]

The Basics of Timeless Slow Fashion with Emily Bracey of Juuney

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The Basics of Timeless Slow Fashion with Emily Bracey of Juuney
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In episode 81, hear how Emily Bracey took what she learned in fashion school in a whole new direction that focuses on timeless, slow fashion, and ethical fashion in her brand Juuney. Inspired by her grandma June’s purposeful and resourceful closet, Emily creates basics that can go from a wedding to naptime and are made […]

Thoughtful Style that Petite Women Want to Wear with Jenna Loyal of Pro Hac Vice

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Thoughtful Style that Petite Women Want to Wear with Jenna Loyal of Pro Hac Vice
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In episode 79, hear how Jenna Loyal, the founder of Pro Hac Vice, has created a fashion-forward brand that petite women actually want to wear – all while working a full-time day job. With thoughtful fit, feminine details, and quality fabrics, Pro Hac Vice serves style in just the right proportions. Jenna Loyal is the […]

Universal Design for All Abilities with Stephanie and Mary Cayten Brakefield of Brakefields

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Universal Design for All Abilities with Stephanie and Mary Cayten Brakefield of Brakefields
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In episode 78, mother-daughter duo Stephanie and Mary Cayten Brakefield share their passion for universal design that is fun, comfortable, and accessible. Their brand, Brakefields, is built on the idea that designing accessibility is better for people of all abilities and that fashion should be functional without sacrificing style. It’s funny how the sum of […]

Outshining Skin Cancer in Style with Erica Sullivan Feggeler of Low Ultraviolet

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Outshining Skin Cancer in Style with Erica Sullivan Feggeler of Low Ultraviolet
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In episode 75, Erica Sullivan Feggeler dives into how the sun-protective apparel brand idea she put together for a university business pitch competition her senior year has expanded its mission, product line, and impact. 2.5 years later, Low Ultraviolet is making waves in the UPF50 clothing market and creating a community that outshines skin cancer.  […]

5 Possible Reasons The Design Isn’t Working

The design doesn’t look nearly as good in real life as it did in your head or sketch. You’re not sure what’s wrong, but something with the design just isn’t working. There can be many reasons why a design isn’t working. Here are the five I see most often. 

Scaling a Lifestyle Brand for Millennial Moms with Leah Longueville of Polished Prints

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Scaling a Lifestyle Brand for Millennial Moms with Leah Longueville of Polished Prints
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In episode 70, hear how Leah Longueville grew the onesie screen printing hobby she started in her spare bedroom when her daughter was a newborn into a thriving lifestyle brand for millennial moms. Over five years later, Polished Prints now sells retail and wholesale plus has its own brick and mortar shop with multiple employees. […]