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5 Possible Reasons The Design Isn’t Working

Fashion Design, Fit

The design doesn’t look nearly as good in real life as it did in your head or sketch. You’re not sure what’s wrong, but something with the design just isn’t working. There can be many reasons why a design isn’t working. Here are the five I see most often. 

Scaling a Lifestyle Brand for Millennial Moms with Leah Longueville of Polished Prints

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
Scaling a Lifestyle Brand for Millennial Moms with Leah Longueville of Polished Prints
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In episode 70, hear how Leah Longueville grew the onesie screen printing hobby she started in her spare bedroom when her daughter was a newborn into a thriving lifestyle brand for millennial moms. Over five years later, Polished Prints now sells retail and wholesale plus has its own brick and mortar shop with multiple employees. […]

The Raw Truth Behind Fuller-Busted Sports Bras with Lizzie Gordon of B.X.M.

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
The Raw Truth Behind Fuller-Busted Sports Bras with Lizzie Gordon of B.X.M.
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In episode 66, hear how Lizzie Gordon started a fashion brand making sports bras for bigger boobs after years of thinking “some bigger brand will be the one to make this”. Personally understanding the challenges women face trying to find sports bras in larger cup sizes, Lizzie set out to solve those challenges and she […]

The Impact Of An African-Inspired Brand with Kahindo Mateene of Kahindo

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
The Impact Of An African-Inspired Brand with Kahindo Mateene of Kahindo
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In episode 65, Kahindo Mateene shares the inspiration, ethics, and inside entrepreneurial journey of her namesake label Kahindo. With a focus on African textiles, her business is built to empower the women who wear her clothes and the women who make them.  KAHINDO is a New York based ethical fashion brand that is inspired by […]

Worthiness, Inclusivity, and Sustainable Fashion with Amanda Toy of Nicole & Rose

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
Worthiness, Inclusivity, and Sustainable Fashion with Amanda Toy of Nicole & Rose
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In episode 64, Amanda shares how she started a sustainable fashion brand, Nicole & Rose, with the goal of making all women feel worthy, powerful, and included. From starting with just a dream of working in fashion to now running her own brand, Amanda’s journey is relatable and affirming. Amanda has loved fashion for as […]

Being Called To Create “Decidedly Elegant” Workwear For Petite Women with Tigist Ketema of Tigist Petites

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
Being Called To Create “Decidedly Elegant” Workwear For Petite Women with Tigist Ketema of Tigist Petites
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In episode 63, Tigist Ketema recalls the demoralizing fitting room experiences trying to find workwear that fit her curvy, petite frame and shares how she felt called to solve that for herself and other women by creating something that didn’t exist before: a luxury workwear brand designed and made just for petite women.  Tigist Ketema […]

Exploring Dreamy Fashion For Everyday Moments with Natalia Pavanelli of Wandwoods

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
Exploring Dreamy Fashion For Everyday Moments with Natalia Pavanelli of Wandwoods
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In episode 59, Natalia Pavanelli brings us into her poetic exploration of the whimsy of little moments through her romantic, cottagecore brand Wandwoods. Her storytelling, industry experience, and purpose weave a captivating tale in this episode about chasing dreams and the realities of fashion entrepreneurship. “I am a Brazillian-Canadian fashion designer with a passion for […]

Why Being Niche Is Better For Your Fashion Brand

Fashion Business

It seems backwards that the smaller the audience or demographic that you focus on, the more sales you’ll get, but I’ve seen it happen over and over again in my clients’ businesses and in my own. Being hyper-focused that puts you in the sweet spot where your ideal customers are waiting for you.

Perfecting The Craft of High-End Tailoring with Keti McKenna of Ketivani

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
Perfecting The Craft of High-End Tailoring with Keti McKenna of Ketivani
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In episode 58, master clothing craftsman Keti McKenna tells the story of her fashion career from recently-immigrated geophysicist in NYC in the 1990s, to seamstress, to patternmaker at designer brands, and finally founder of her own high-end suiting brand Ketivani. Keti’s original career was as a geophysicist, but she always had a love of fashion […]

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