In episode 37, Laura Briggs talks about the fun, work, challenges, and rewards of starting her petite fashion brand, The Shortlist, without any fashion industry experience. The Shortlist creates gorgeous, limited edition fashion exclusively for petites. In this episode, you’ll learn: People and resources mentioned in this episode: Do you want fashion business tips and […]
Design may be the fun part, but costing is what makes sure your business is making enough money to cover your expenses, pay your people, and make a profit. Target and actual costs each serve different purposes, but both work toward the same goal of keeping your customers happy and your business profitable.
In episode 36, Janna Volmert of JM Couturière walks us through her journey in custom bridal and how the experience is special and significant for both her and her clients. JM Couturière is a bridal and formalwear design service offering custom gown design, re-design, and intense alterations. Utilizing couture and commercial techniques, JM Couturière can […]
Finding the right factory for your fashion brand is kind of like dating. There are a lot of good ones out there – and a fair share of bad ones – and it takes time to find someone that is the perfect fit for you. So, how do you know when you’ve found “the one”?
In episode 34, Natalia Trevino Amaro shares how she’s grown her slow fashion namesake label from a side project out of her parent’s midwest home to her full-time job since graduating from FIT in 2020. Natalia is a 22 year old fashion designer & content creator focusing on slow fashion and sustainability. In this episode, […]
It is a new year and we are all eager to make this one a good one! Do you have big plans and goals for this year for your business and professional growth? Here are some of my favorite digital resources to inspire your creativity and grow your fashion business.
In episode 33, KaLeena Thomas talks about what was missing in her career wardrobe, how entrepreneurship and community go hand in hand, and the meaning behind her brand J. Margaret Weaver. After more than a decade of struggling to find classic, high quality, and easy-to-care for professional work clothing and accessories, KaLeena Thomas decided to […]
I hope you can also take some time to reflect on this year and celebrate the wins both big and small. Here are some of the highlights that felt significant for my business this year (and I hope some of them have been or will be significant for your business as well!).
I don’t know about you, but for me 2021 was one of the busiest years yet. I’m reflecting on what filled my workdays in 2021. I’m celebrating the milestones, analyzing what worked and what didn’t, and pondering the lessons I learned. Join me for a two-part Alison Hoenes Design 2021 year in review.
In episode 32, Elizabeth Frenchman shares what worked and what didn’t about starting a sleepwear brand in her home town of NYC after retiring from a career in graphic design. Elizabeth Frenchman is an apparel designer who adheres to the “less is more” philosophy as well as G-d being in the details. She was born […]
