In episode 103, Kristen Chester shares the beautiful moments and the uncertain realities of growing a fashion brand. She started Casa Danu after surviving breast cancer which transformed the way she thinks about clothing. Her mission with the brand is to help women feel more alive and more like themselves no matter what they are […]
It’s episode 100 of How Fitting®! Each of these conversations with fashion designers and business owners has explored how they create clothing and grow a business that fits their customer, lifestyle, and values. I have enjoyed getting to know each of these people and seeing what drives their decisions and it has been a privilege […]
In episode 98, hear how Vktori founder Keona Moy is challenging societal norms as well as her own self-limiting beliefs as she grows her braless, bandless, neuro-inclusive clothing brand. Women are told so many shaming messages about how they should dress their boobs, but Vktori is setting a new example of embracing comfort on your […]
In episode 96, we ask the question: is it possible for fashion brands to be both sustainable and profitable? My guest, Selina Ho, the founder and CEO of sustainable consultancy Recloseted, paints a picture of what a renewed fashion industry could look like and what it would take to get us there. She shares practical steps […]
In episode 92, The Shortlist founder Laura Briggs gives us a detailed look at how her fun and cheeky petite-only brand has reached profitability. From pricing and production to business operations, Laura describes the growing pains she’s gone through and the huge milestones she’s reached as she’s scaled her 3-year-old business. Laura was also my […]
In episode 85, design agency founder and intimate apparel brand co-founder Kristen Anderson reveals the inner workings of the lingerie and swim industry. Kristen speaks from her experience as an in-house designer, freelancer, intimate apparel design agency owner of KRSTN NDRSN, and co-founder of the intimates brand Iteration sharing the lessons she’s learned and the […]
Even though I am a business in the fashion space and work with start-up brands, I’m not going to convince you to make this year the year you finally launch your fashion brand. Like it or not, there are reasons why starting your own line may not be the right thing to do this year.
In episode 84, UPPERCASE founder and designer, Sophie Kissling, tells us what she’s learned, the mistakes she’s made, and the smart choices she’s made throughout her career as a designer and personal stylist. She now weaves her experience seamlessly into smart closet services – including wardrobe edits and the UPPERCASE line that fills the gaps […]
In episode 79, hear how Jenna Loyal, the founder of Pro Hac Vice, has created a fashion-forward brand that petite women actually want to wear – all while working a full-time day job. With thoughtful fit, feminine details, and quality fabrics, Pro Hac Vice serves style in just the right proportions. Jenna Loyal is the […]
In episode 76, Chamiah Dewey shares how she has built the UK’s first brand for short-statured (under 4’11”) people with empathy, diversity, inclusivity, and style at the forefront. Hear how she’s overcome the challenges of creating a whole new standard for fit and sizing – and the difference it has made in peoples’ lives. Chamiah […]
