How Fitting® Podcast

Tired of clothes that don’t fit from a fashion industry that doesn’t care?

If you’ve set out to do better with your brand, How Fitting® is the podcast for you. Hear how relatable fashion design entrepreneurs fit their customer, lifestyle, and values, meet factories, and learn practical tips from experts so you can create a perfect fit in your fashion business.

Want to share how your brand fits your customer, lifestyle, and values on the How Fitting® podcast? I’d love to have you as a guest on an upcoming episode.

apply to be a guest

The Fat Success of Comfort and Good Fit with Marina Hayes of Peridot Robes

How Fitting
How Fitting
The Fat Success of Comfort and Good Fit with Marina Hayes of Peridot Robes
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In episode 77, hear how Marina Hayes has grown her successful robe and lounge brand and a community of “fat activists” to provide more comfortable and well-fitting clothing options to plus size people. After selling out the first production run in less than two days, Peridot Robes has expanded their styles, fabrics, and the difference […]

Setting a New Standard for Short-Stature (under 4’11”) Fashion with Chamiah Dewey of Chamiah Dewey Fashion

How Fitting
How Fitting
Setting a New Standard for Short-Stature (under 4’11”) Fashion with Chamiah Dewey of Chamiah Dewey Fashion
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In episode 76, Chamiah Dewey shares how she has built the UK’s first brand for short-statured (under 4’11”) people with empathy, diversity, inclusivity, and style at the forefront. Hear how she’s overcome the challenges of creating a whole new standard for fit and sizing – and the difference it has made in peoples’ lives. Chamiah […]

Outshining Skin Cancer in Style with Erica Sullivan Feggeler of Low Ultraviolet

How Fitting
How Fitting
Outshining Skin Cancer in Style with Erica Sullivan Feggeler of Low Ultraviolet
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In episode 75, Erica Sullivan Feggeler dives into how the sun-protective apparel brand idea she put together for a university business pitch competition her senior year has expanded its mission, product line, and impact. 2.5 years later, Low Ultraviolet is making waves in the UPF50 clothing market and creating a community that outshines skin cancer.  […]

Identifying and Connecting with Your Ideal Customers with Jane Hamill of Fashion Brain Academy

How Fitting
How Fitting
Identifying and Connecting with Your Ideal Customers with Jane Hamill of Fashion Brain Academy
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In episode 74, drawing from decades of running her own successful fashion and retail business and coaching other fashion product brands to do the same, Jane Hamill shares practical strategies and lessons on identifying and connecting with the ideal customers for your brand. She shares what’s working and what’s not in today’s fashion business landscape. […]

SEO For Fashion Brand Websites with Glynis Tao

How Fitting
How Fitting
SEO For Fashion Brand Websites with Glynis Tao
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In episode 73 – the second episode in our summer fashion business series – apparel business consultant and SEO expert Glynis Tao of Chase Your Dreams consulting demystifies SEO for fashion brands. She explains how SEO works, why fashion brand owners should care, and how an optimized e-commerce website helps you serve your customers better […]

Selling Your Products Without Selling Your Soul with Elizabeth Stiles

How Fitting
How Fitting
Selling Your Products Without Selling Your Soul with Elizabeth Stiles
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This week we kick of a summer mini-series diving into the business side of fashion! In episode 72, fashion brand consultant Elizabeth Stiles shares her expertise on selling your fashion products without selling your soul. We talk about getting into a sales mindset that isn’t sleazy and practical tips on how, when, and where to […]

Real Style (And Happiness) Has No Size with Patricia Luiza Blaj of Loud Bodies

How Fitting
How Fitting
Real Style (And Happiness) Has No Size with Patricia Luiza Blaj of Loud Bodies
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In episode 71, Patricia Luiza Blaj shares how her own relatable struggle to find clothing in her size led her to start Loud Bodies – an ethical, sustainable, and inclusive brand that offers sizes 2XS-10XL. Patricia believes that you too deserve to be happy,  to wear beautiful clothes, and to be respected and represented by […]

Scaling a Lifestyle Brand for Millennial Moms with Leah Longueville of Polished Prints

How Fitting
How Fitting
Scaling a Lifestyle Brand for Millennial Moms with Leah Longueville of Polished Prints
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In episode 70, hear how Leah Longueville grew the onesie screen printing hobby she started in her spare bedroom when her daughter was a newborn into a thriving lifestyle brand for millennial moms. Over five years later, Polished Prints now sells retail and wholesale plus has its own brick and mortar shop with multiple employees. […]

When Fitting Your Lifestyle And Values Means Closing Your Apparel Brand with Crystal Cave formerly of Poppy Row

How Fitting
How Fitting
When Fitting Your Lifestyle And Values Means Closing Your Apparel Brand with Crystal Cave formerly of Poppy Row
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In episode 69, Crystal Cave gets real and honest about her decision to close Poppy Row – the inclusive and sustainable apparel brand she started in 2018. She shares what changed over the years in the business and in her personal life and why closing the brand is NOT failure, but growth. Crystal Cave is […]

Sustainable Underwear To Wear Slow, Compost Fast with Stacy Grace of KENT

How Fitting
How Fitting
Sustainable Underwear To Wear Slow, Compost Fast with Stacy Grace of KENT
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In episode 68, Stacy Grace shares how being frustrated with the overabundance of synthetic underwear options available, she set out with her husband and co-founder Jeff to create Kent – a fully compostable, natural underwear brand. Three years after launch, Kent offers underwear and basics for women and men that are soft and breathable and […]

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